This summer, Best Western Rewards (BWR) is rewriting the rules of loyalty. With an offer too good to ignore, BWH Hotels has unveiled a limited-time promotion that gives travelers the chance to earn up to $100 in points toward future getaways—just by doing what they already love: traveling.

From May 12 through September 1, 2025, BWR members can earn 10,000 bonus points ($50 value) by completing a three-night stay at any participating Best Western, WorldHotels, or Caribbean property. Want to double the rewards? Stay six nights and unlock 20,000 points, equivalent to $100 off future bookings through Pay with Points.

The result? A travel frenzy that’s already energizing vacationers, digital nomads, and loyalty-driven explorers across North America.

Loyalty Trends Push Travelers to Stay Smarter and Save More

With travel demand surging in 2025, travelers are getting savvy. Loyalty programs are no longer an afterthought—they’re front and center in travel planning. According to recent hospitality data, nearly 78% of travelers now actively seek out hotels offering rewards-based value.

Best Western’s latest move taps directly into this trend. But unlike complex point structures or restrictive redemptions, BWR’s offer is simple: three nights = $50 in points, six nights = $100.

Moreover, the bonus points earned never expire. That’s a major win for travelers planning fall retreats, winter holidays, or last-minute long weekends.

Explore More, Earn More: Iconic and New Hotels Fuel the Rush

The promotional period spans summer’s peak travel season, covering Memorial Day to Labor Day, and includes hundreds of participating hotels. Travelers can stay at iconic locations like:

• Dayton House Resort, BW Signature Collection in Myrtle Beach, a beachfront favorite for family escapes
• Best Western Plus Hotel Villa Tacchi, a charming historic estate in northern Italy
• The Dextro, BW Premier Collection, a fresh addition in San Diego

Also making headlines is the Soul Spring Sanctuary, a newly acquired wellness retreat near Mexico City, perfect for self-care-seeking travelers.

Whether booking a cross-country road trip or a Caribbean beach escape, this promotion ensures every stay becomes an investment in the next adventure.

Double the Impact with BWR Visa Signature Cards

BWH Hotels isn’t stopping at the promo.

Members can supercharge point accumulation through its two co-branded credit cards—the Best Western Rewards® Visa Signature® and the Premium Visa Signature® Card. Both now offer enhanced benefits and faster point conversion on everyday purchases.

By stacking card perks with summer’s double-points promo, frequent travelers can earn even faster, shaving hundreds off future trips or unlocking premium redemptions sooner.

It’s a strategy tailor-made for budget-conscious families, business travelers, and loyal road warriors.

Seamless Sign-Up and Flexible Stays Give Travelers Total Control

The barrier to entry? Practically nonexistent.

New users can register for Best Western Rewards for free, then sign up for the promo at bestwesternrewards.com, through the Best Western To Go® app, or directly at a participating hotel. Once registered, members simply need to complete three or six nights at any eligible property.

Even better, the nights don’t need to be consecutive. This flexibility is rare and gives travelers the ability to build toward their bonus with multiple short stays, weekend getaways, or midweek business trips.

How This Promotion Reinforces Loyalty in an Oversaturated Market

In a competitive hotel landscape, loyalty programs have become the key to customer retention. While other brands experiment with complex tiers and expiration dates, BWH Hotels is staying grounded in simplicity, transparency, and real savings.

That approach pays off.

Research from 2024 shows that travelers are four times more likely to return to a hotel brand if loyalty rewards are easy to earn and use. With no blackout dates, no minimum redemption thresholds, and points that never expire, Best Western Rewards hits all the right notes.

And this summer, it’s doing it at exactly the right time—just as U.S. travel volume is projected to reach pre-pandemic highs, and Canadian and Caribbean travel rebounds with force.

Tourism Markets That Stand to Benefit from the Promo Surge

Expect to see booking spikes in:

• Orlando and Las Vegas, where Best Western has multiple properties near top attractions
• Vancouver and Toronto, with strong loyalty bases and summer festival calendars
• Montego Bay and Nassau, where Caribbean properties tap into a growing trend in reward-based leisure travel
• Banff, Santa Fe, and Charleston, where charming boutique Best Western hotels offer unique local stays

From sun-drenched beaches to heritage-rich towns, this campaign could significantly boost hotel occupancy, destination footfall, and tourism spending in BWH’s footprint.

Final Take: Travelers Win Big With Smart, Flexible Loyalty

Best Western Rewards is doing more than just offering a summer promo. It’s reshaping how loyalty drives travel decisions.

In a world where prices fluctuate and options overwhelm, this offer gives travelers something rare: certainty. Certainty that their money goes further. Certainty that their loyalty is rewarded. And certainty that the adventure doesn’t have to stop once summer ends.

With the ability to earn up to $100 in bonus points by simply staying six nights—anytime from May 12 to September 1—members can bank travel value now and redeem it when it matters most.

This is loyalty that works. Loyalty that’s human. And loyalty that travelers can feel every time they unlock a new door—one stay, one night, one reward at a time.

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