In a strategic move to cater to India’s growing number of travel enthusiasts, Bank of Baroda, one of the country’s largest public sector banks, has partnered with EaseMyTrip, a leading online travel platform, to launch India’s first co-branded travel debit card by a public sector bank. The Bank of Baroda EaseMyTrip Co-Branded Travel Debit Card aims to enhance the travel and lifestyle experiences of its users by offering a variety of exclusive discounts, benefits, and perks.
A First-of-Its-Kind Initiative
The launch marks a significant milestone, as this is the first time a public sector bank has teamed up with an online travel platform to introduce a co-branded travel debit card in India. With the country’s tourism industry rapidly expanding and digital travel bookings on the rise, this card seeks to provide frequent travelers, as well as lifestyle and entertainment enthusiasts, with a seamless, value-added experience.
Sanjay Mudaliar, Executive Director of Bank of Baroda, commented on the innovative launch:
“We are excited to introduce the Bank of Baroda EaseMyTrip Co-Branded Travel Debit Card, a product that truly redefines the travel and lifestyle experiences for our customers. This card meets the evolving needs of customers who seek both convenience and luxury while traveling. We are committed to offering distinctive, tailored benefits that reflect our focus on customer satisfaction.”
Exclusive Benefits and Perks
1. Travel Discounts
The card comes with a host of discounts across various travel bookings:
10% instant discount on domestic and international flights.
15% instant discount on hotel bookings (both domestic and international).
10% discount on bus bookings.
10% discount on airport transfers and outstation cab bookings.
These discounts are available year-round, without the restriction of a Minimum Order Value on travel bookings, ensuring that customers can take advantage of the benefits without waiting for special sales or promotions.
2. Airport Lounge Access
Cardholders receive complimentary access to domestic and international airport lounges, with two domestic accesses per quarter and two international accesses per year, adding comfort to their travel experience.
3. OTT Streaming Services
In addition to travel perks, the card offers complimentary annual memberships to top streaming platforms like Amazon Prime, Zee5, and Sony LIV. This ensures cardholders are entertained while on the go, with a 12-month Gaana Plus subscription also included.
4. E-Commerce and Entertainment Offers
For online shoppers and entertainment lovers, the card delivers:
Vouchers for popular e-commerce platforms such as Big Basket, Blinkit, and Flipkart.
₹250 off on movie or event tickets booked via BookMyShow every quarter.
Instant discounts on Zomato and Amazon purchases every month.
5. Additional Benefits
The card comes equipped with comprehensive insurance coverage and 24×7 concierge services. Specifically, it offers air travel insurance coverage of up to ₹50 lakh, providing peace of mind to frequent travelers.
A Game-Changer for Travel and Lifestyle Enthusiasts
This co-branded debit card is designed for a growing segment of consumers who value convenience, luxury, and savings in their travel and lifestyle choices. With a range of benefits that cover flights, hotels, and daily entertainment, this debit card stands out as a comprehensive solution for the modern traveler.
Rikant Pittie, Co-Founder of EaseMyTrip, expressed his excitement over the partnership:
“We are proud to partner with Bank of Baroda to launch this first-of-its-kind co-branded travel debit card. This collaboration is a testament to our commitment to enhancing the travel experience for our customers. With exclusive travel discounts and lifestyle rewards, we aim to provide our cardholders with unmatched convenience and value.”
Application and Availability
The Bank of Baroda EaseMyTrip Co-Branded Travel Debit Card is available for both new and existing customers of Bank of Baroda. Customers can apply for the card through multiple channels, including Bank of Baroda branches, mobile banking, and internet banking. This ease of access ensures that users from across the country can quickly benefit from the card’s unique offerings.
The Future of Travel Banking Solutions
As travel trends continue to evolve and digital bookings rise, the collaboration between Bank of Baroda and EaseMyTrip demonstrates the growing focus on integrating travel benefits with banking solutions. With an increasing number of Indian consumers prioritizing convenience and exclusive rewards, this card sets a new benchmark for how banks and travel platforms can collaborate to enhance customer experiences.
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