ASTA is thrilled to unveil VeriVacation, its latest innovation—a platform connecting consumers with trusted, ASTA Verified Travel Advisors (VTAs). This significant launch is supported by a dynamic, extensive digital advertising campaign featuring two new, expertly crafted commercials set to premiere on various digital channels. This represents one of ASTA’s most ambitious marketing efforts to date, following extensive preparation involving ASTA staff, volunteer leaders nationwide, and multiple external partners.

The campaign underscores the critical need for authenticating travel advisors’ credentials amidst rising travel scams and misinformation. In an industry susceptible to false claims of expertise, VeriVacation stands out by ensuring that consumers have access to professionals who adhere to ASTA’s stringent standards.

“This initiative has become a cornerstone in our mission to professionalize and elevate the travel advisor industry,” said Zane Kerby, President & CEO of ASTA. “We’ve made tremendous strides in redefining what it means to be a travel advisor. The barriers to entry in our field have been too low for too long, but that’s changing. Through education, certification, and advocacy, we are collectively raising the bar.” 

The VTA certification is a comprehensive professional development program that reflects the advisors’ dedication to providing the highest standards of service, ethics, and regulatory compliance expected by ASTA. The curriculum includes:

• Ethical Excellence: Mastering the ASTA Code of Ethics
• Legal Insights: Safeguarding ASTA Member Agencies and Professionals
• Legal Compass: Navigating Agency Relationships
• Regulatory Guidebook: Federal Compliance for Travel Agencies

All industry advisors are invited to undertake this essential training. However, achieving the VTA certification requires not only completing the educational components but also satisfying minimum industry tenure and annual sales thresholds.

“As the complexities of travel continue to grow, travelers need a trusted resource to help them navigate their journeys,” continued Kerby. “VeriVacation is the answer, offering access to top-tier professionals who provide unparalleled expertise and personalized service.”

To retain their certification, VTAs must pursue continuing education biennially, ensuring that travelers consistently receive knowledgeable and reliable support for each journey. VTAs also enjoy numerous benefits such as priority access to ASTA events, special recognition, and potentially bonus commissions, enhancing their credibility and direct consumer engagement.

The post ASTA Launches VeriVacation Platform to Connect Travelers with Verified Advisors Through Nationwide Campaign: You Need to Know appeared first on Travel And Tour World.