Albania to Dazzle at ITB Berlin 2025 with a Powerful Tourism Showcase, Featuring Culture, Nature, and Unrivaled Hospitality Under the Theme “Albania All Senses”

Albania is set to make a remarkable impression on the global travel industry as the Official Host Country of ITB Berlin 2025. With its breathtaking landscapes, rich cultural heritage, and dynamic tourism offerings, Albania will use this opportunity to showcase its diverse attractions to the world. The country’s participation will commence with a high-profile press conference and an extravagant opening ceremony on 3 March 2025, setting the stage for a three-day exhibition filled with immersive experiences, industry networking, and cultural showcases under the theme “Albania All Senses.”

Grand Opening Press Conference and Cultural Extravaganza

Leading Albania’s presence at ITB Berlin, Prime Minister H.E. Edi Rama and Minister of Tourism and Environment H.E. Mirela Kumbaro Furxhi will officially inaugurate the host country’s participation with a press conference on 3 March at 10 a.m. at the Marshall-Haus. This will be followed by a grand opening ceremony at CityCube Berlin at 6 p.m., featuring an awe-inspiring cultural showcase highlighting Albania’s artistic heritage, music, and dance.

Among the major highlights of the opening ceremony are performances by Shkodra Elektronike, Albania’s Eurovision 2024 representatives, UNESCO-recognized traditional music ensembles, and breathtaking performances by the Albanian National Ensemble. Guests will also experience traditional dances such as “Kcimi i Tropojës” (Dance of Tropoja), the Sword Dance, and the Dance of Osman Taka. The event will culminate with a culinary reception at 7:30 p.m., where attendees will have the chance to savor authentic Albanian cuisine.

A Vibrant Presence at ITB Berlin 2025

From 4 to 6 March 2025, Albania will offer an engaging and interactive experience at its exhibition stand located in Hall 3.1 (Stand 105) and Hall 4.1 (Stand 200). Spanning over 700 square meters, the host country’s booth will feature a multimedia showcase, live performances, virtual travel experiences, and expert discussions.

Key Highlights at the Albanian Pavilion

Tuesday, 4 March

10:30 a.m.: Meet-and-greet with Prime Minister Edi Rama and Minister Mirela Kumbaro Furxhi, along with Albania’s leading tour operators.
1:30 p.m.: “A Taste of Albania – Wine & Tradition,” a special event hosted by the Albanian Agritourism Association featuring Minister Anila Denaj of Agriculture and Rural Development.
3:00 p.m.: “Melodies of Metropolis,” a musical journey through Albania’s urban soundscape.
4:00 p.m.: “The Art of Elegance: Valle as a Dance of Grace,” an immersive performance showcasing regional Albanian dances.
5:00 p.m.: “Happy Hour & All Senses Cocktail Experience,” offering signature cocktails inspired by Albania’s coastal and mountain landscapes.

Wednesday, 5 March

11:00 a.m.: Introduction of TEA (Tourism Events of Albania), a new digital initiative for cultural tourism.
12:00 p.m.: Live cooking session, “A Mediterranean Culinary Journey,” by the chefs of Mandarine Restaurant.
3:00 p.m.: “Agritourism, Tradition, and Folklore,” an insightful discussion led by Minister Anila Denaj.
4:30 p.m.: Traditional Albanian wine tasting paired with serenades from Korça.

Thursday, 6 March

11:30 a.m.: “Innovation Now: The Amazing Landscape of Innovative Albania,” featuring discussions on Albania’s start-up and tech ecosystem.
2:30 p.m.: “Beyond Traditional Tourism: Albania Through the Eyes of Digital Nomads.”
3:00 p.m.: “Wanderlust in Albania” photography competition, highlighting the country’s most picturesque landscapes and heritage sites.

Albania’s Thought Leadership and Key Discussions

Beyond its pavilion activities, Albania’s top officials and industry leaders will take part in various high-level discussions and panels at ITB Berlin.

4 March, 11:40 a.m.: Minister Mirela Kumbaro Furxhi will represent Albania at the Global Round Table Panel at the ITB Berlin Convention.
5 March, 10:30 a.m.: Keynote address by Minister Mirela Kumbaro Furxhi at the Destination Track opening session.
6 March, 3:30 p.m.: The Lighthouse Stage will host a discussion on “Adventure Travel and the Trans Dinarica Cycling Route,” a sustainable tourism initiative connecting Albania with its Balkan neighbors.

Albania’s Commitment to Sustainable Tourism and Investment

Albania’s participation in ITB Berlin 2025 extends beyond cultural showcases to position the country as a leading player in sustainable tourism and investment. A special panel, “Albania 2025 – The Next Investment Frontier in Europe,” will outline Albania’s economic potential, featuring insights from top executives from Albanian Investment Corporation, Tirana International Airport, and Air Albania.

Moreover, Albania will highlight its commitment to eco-tourism through an artistic tribute to the Vjosa River, one of Europe’s last wild rivers, and discussions on how Albania is shaping the future of adventure travel, agritourism, and digital nomadism.

Discover Albania at ITB Berlin 2025

With its rich traditions, dynamic tourism industry, and forward-looking initiatives, Albania is set to make a lasting impact at ITB Berlin 2025. Attendees will have the chance to experience Albania’s culture, cuisine, music, and tourism innovations firsthand, setting the stage for an exciting future in Albanian travel.

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