ITB Berlin 2025, from March 4-6, will feature 5,800 exhibitors from 170+ countries. With Albania as the host, the event highlights global growth and travel innovation.
ITB Berlin 2025, held under the theme “The World of Travel Lives Here,” is set to run from March 4 to 6, 2025. With fully booked exhibition halls and a record-breaking 5,800 exhibitors from over 170 countries—5% more than 2024—the event underscores its global prominence as the World’s Leading Travel Trade Show. The event’s growth is evident in the participation of 1,300 senior buyers from across the industry. Significant increases have been observed in key segments, such as Cruises and Travel Technology, as well as in dynamic markets in Southern Europe, Asia, Africa, and the Arab states. Albania takes center stage as the host country with the slogan “Albania All Senses.”
The ITB Berlin Convention, with the slogan “The Power of Transition Lives Here,” will explore the challenges and opportunities arising from the rapidly evolving travel market. Notable speakers from top companies like Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, and more will offer valuable insights. New findings from the World Travel Monitor by IPK International reveal that the travel industry’s outlook is strongly positive.
In 2024, outbound travel grew significantly, returning to pre-pandemic 2019 levels, with growth seen across the M.I.C.E segment and rising demand from Asia. Popular destinations like Spain, the USA, Germany, and Italy lead the rankings, while an increasing demand for sun & beach holidays, city breaks, and unique experiences showcases travelers’ desire for flexible and personalized travel.
Albania: A Destination for All Senses
Albania, this year’s host country, showcases its breathtaking natural beauty and rich culture with a 800-square-meter display in Hall 3.1. Visitors can experience the country’s unique blend of cultural and culinary delights, with a focus on innovative agritourism concepts such as farm-to-table experiences. The country also expands its presence in the Adventure segment. A special opening ceremony will take guests on an unforgettable journey through Albania’s landscapes, featuring political figures and tourism industry leaders.
A Convention for the Future of Tourism
The ITB Berlin Convention will offer 200 sessions and 17 thematic tracks that address the future of global tourism, including sustainability, technology, and evolving corporate cultures. This year, the event will include a livestream for the first time, with over 400 speakers sharing their expertise in global tourism.
New Trends: Transitioning to a New Tourism Era
The ITB Transition Lab will introduce actionable insights with 90-minute marketing sessions aimed at the destination and hospitality sectors. Attendees can expect to walk away with 20 key takeaways. Another fresh format, the Corporate Culture Clash track, will discuss diversity, new work structures, and generational shifts in the workforce.
ITB Innovators 2025: Shaping Future Tourism
The third edition of ITB Innovators 2025 will feature 35 groundbreaking innovations in tourism, with digital and sustainable solutions leading the way. Examples include AI-powered virtual assistants, digital platforms for agritourism, and eco-friendly hospitality solutions.
Regional and Themed Segments Expand
The Asia Hall and various African, European, and Latin American countries have expanded their presence, showcasing their growing role in global tourism. ITB Berlin also highlights the growing importance of LGBTQ+ tourism, medical tourism, and the cruise industry, with prominent players like AIDA and Carnival exhibiting larger stands.
Innovative Networking and Digital Tools
ITB Berlin 2025 introduces several new digital tools and networking formats to enhance visitor and exhibitor experiences. The ITB Navigator provides interactive maps, digital exhibitor lists, and livestream access. Additionally, the ITB Match & Meet platform offers intelligent networking capabilities. Exclusive networking events, including the ITB Speed Networking and Connexion Night, will provide ample opportunities for industry professionals to connect.
With its diverse program, expansive exhibition halls, and forward-thinking conventions, ITB Berlin 2025 promises to be a landmark event for the global travel industry.
The post Albania Shines as Host at ITB Berlin 2025, Showcasing Unmatched Industry Growth, Record-breaking Over Five Thousand Exhibitors, and Unstoppable Global Optimism from Over 170 Countries appeared first on Travel And Tour World.
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