AirAsia, globally celebrated as the World’s Best Low-Cost Airline, has officially joined forces with Sunrisers Hyderabad (SRH) as the team’s Official Airline Partner for the 2025 cricket season, marking a dynamic union between aviation excellence and cricketing brilliance.

Sunrisers Hyderabad’s Winning Legacy Continues
With an impressive track record, SRH remains one of the most consistent teams in the league. Having clinched the championship title in 2016, and finishing as runners-up in 2018 and again in 2024, the team has now made seven playoff appearances. The 2025 season is already off to a roaring start, with SRH delivering a powerful 44-run victory in their opening game at Hyderabad’s Rajiv Gandhi International Stadium last Sunday.

Elevating Cricket Fandom with Seamless Travel
This exciting collaboration underscores AirAsia’s unwavering commitment to India – a critical hub in its growing international network. Through this partnership, AirAsia aims to deliver more than just flights – it seeks to create unforgettable experiences for cricket enthusiasts across India, Southeast Asia, and beyond.

Recognized as one of the world’s most-followed sports leagues, the 2025 season offers AirAsia a prime opportunity to engage deeply with millions of passionate cricket fans. The airline’s involvement goes beyond branding – it’s about enabling fans to feel the thrill of the game from the stands, rather than from behind a screen.

Amanda Woo, AirAsia Group Chief Commercial Officer said: “Cricket is more than a sport in India, it is a way of life, a passion that unites millions, much like travel does. We see many synergies that are aligned with our brand. Partnering with the formidable Sunrisers Hyderabad is an exciting step for AirAsia, as we continue to bridge distances and bring people closer to the experiences they love. Just as SRH pushes the boundaries on the field, AirAsia is pushing the boundaries of connectivity, bridging travellers to over 130 destinations across our extensive network.

“For more than 15 years, AirAsia has played a pivotal role in India’s aviation landscape, making travel more accessible and affordable. Today, as one of the country’s largest foreign carriers by connectivity – with 30 routes linking India, Malaysia, and Thailand, and nearly 1.6 million guests flown to/from India in 2024 alone –  our commitment to this market remains stronger than ever. This partnership with SRH is set to deepen our engagement, particularly in vibrant cricket-loving second- and third-tier cities such as Calicut, Trichy, Guwahati, Jaipur, and Lucknow. As we jointly step up to the pitch for exciting innings this season, fans can expect us to elevate this partnership in the months ahead.”

Fan-First Initiatives Set to Take Off
To elevate fan engagement, AirAsia is gearing up to roll out a series of unique campaigns. These include interactive contests, surprise giveaways, and tailored travel promotions to allow fans to follow their team closer than ever before.

K. Shanmugam, CEO of Sunrisers Hyderabad added: “We are thrilled to welcome AirAsia as our Official Airline Partner in 2025. Just as Sunrisers Hyderabad is known for its fearless cricket and unstoppable drive, AirAsia has redefined air travel with its affordability, extensive connectivity, and ‘Dare to Dream’ spirit. This partnership is built on celebrating people, passion, and places – uniting fans, igniting excitement, and taking the love for cricket beyond the stadium. As we take flight together, this season will not only be about the action on the field but also about delivering extraordinary experiences in the skies and beyond.”

Highlighting its commitment to unforgettable fan moments, AirAsia will also offer exclusive access to SRH practice sessions, giving a select few fans the chance to watch their favorite players prep ahead of key matches – a rare behind-the-scenes experience that money can’t usually buy.

AirAsia’s Vision for 2025 and Beyond
This partnership is not just a strategic move—it’s a celebration of community, sport, and seamless travel. As AirAsia continues to deepen its roots in the Indian market, the collaboration with SRH brings together the energy of cricket and the joy of travel in an unbeatable combination.

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