Air India has introduced a revitalized loyalty programme, Maharaja Club, combining the best features of Flying Returns and Club Vistara into one seamless experience. This exciting transformation offers an elevated range of privileges and exclusive benefits while retaining all the valued features of the original Flying Returns programme for existing members.

Programme Structure and Tiers

The revamped Maharaja Club retains the same familiar tier structure—Red, Silver, Gold, and Platinum. However, the rewards system is now centered around the newly introduced ‘Maharaja Points,’ and the member identity will now be represented by the ‘Maharaja Club ID.’ This new structure is designed to offer a more streamlined and rewarding experience for frequent flyers.

The Story Behind the Transformation

At the heart of this new identity is Air India’s iconic mascot, the Maharaja, now updated to reflect the airline’s modern customer engagement strategy. The Maharaja, a symbol of warmth and hospitality, is reimagined to resonate with both traditional values and contemporary service. This change captures the essence of Air India’s dedication to offering world-class service, especially through its Business and First-Class offerings, all while maintaining the charm and legacy that travelers have come to associate with the airline. By renaming the loyalty programme to ‘Maharaja Club,’ Air India enhances the emotional connection with its passengers, giving them a sense of belonging to something truly special.

The Ultimate VIP Experience

Maharaja Club is designed to ensure members feel recognized and valued at every touchpoint. From priority check-in to exclusive boarding privileges, every aspect of the programme is tailored to provide members with an exceptional travel experience. Additionally, members can enjoy cabin upgrades that enhance their flight comfort, providing a sense of luxury and exclusivity. These thoughtfully crafted experiences are meant to evoke “that special feeling” throughout the journey, whether on the ground or in the air.

Exclusive Benefits and Rewards

The core benefits of the Maharaja Club remain unchanged. Members continue to earn Maharaja Points each time they fly with Air India or any of its 24 Star Alliance partners, as well as when they make purchases with non-airline partners. These accumulated points can be redeemed for Reward Flights or Cabin Upgrades, offering more ways for members to benefit from their loyalty. With every flight, Maharaja Club members are assured of receiving the exclusive treatment they deserve, strengthening their bond with the airline.

A New Era of Loyalty and Luxury

Maharaja Club represents a new chapter for Air India’s frequent flyer programme, combining the strengths of Flying Returns and Club Vistara into one unified offering. With a focus on customer-centric experiences and personalized service, the programme offers a renewed commitment to making every journey exceptional. By embracing both the legacy of the Maharaja mascot and modern customer expectations, Air India ensures that Maharaja Club members are always treated like royalty. Whether for a business trip or a vacation, the newly revamped programme is designed to reward loyalty with unparalleled luxury, making every travel experience memorable.

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