Air France redefines luxury travel with a groundbreaking La Première collaboration with Jacquemus, offering exclusive bespoke loungewear for an unmatched flying experience.

On March 18, 2025, Air France revolutionized luxury air travel by unveiling a remarkable new La Première experience, in collaboration with renowned French fashion house Jacquemus. This exclusive partnership gifts La Première passengers with a bespoke loungewear set, fusing high-end design with unparalleled in-flight comfort for an extraordinary journey.

This collaboration marks Air France’s first-ever partnership with acclaimed designer Simon Porte Jacquemus, known for his modern, refined style. The elegantly designed loungewear seamlessly aligns with La Première’s sophisticated charm, providing a level of style and comfort previously unseen at cruising altitude.

A New Definition of Comfort in the Skies

Crafted from luxurious navy-blue cotton, the custom pyjama set offers both elegance and practicality. Featuring Air France’s iconic winged seahorse insignia and a subtle grosgrain ribbon with the Jacquemus logo, every detail exemplifies timeless style and thoughtful design.

The set comes in four sizes and two distinct top styles—a tailored V-neck or a classic round-neck—ensuring a perfect fit for every traveler. Presented in a stunning cotton poplin pouch styled like a pillowcase, it’s available in Air France’s signature red and blue tones, adding a stylish touch to the luxurious experience.

The Jacquemus Aesthetic Meets Travel

Jacquemus’s renowned design philosophy shines through in this collaboration, blending playful sophistication with functional elegance. The pouch’s trompe-l’œil design creates a visually captivating optical illusion, while the unique “round-square” buttons further highlight the brand’s artistic approach.

This bespoke travel set goes beyond a mere amenity. It symbolizes Air France’s dedication to offering an elevated flying experience. With its reusable, stylish design, it allows passengers to bring a piece of La Première’s luxury home, extending the high-end journey well beyond their flight.

Revolutionizing First-Class Travel

This collaboration redefines first-class air travel, where every aspect—from private check-ins and exclusive lounges at Paris-Charles de Gaulle to personalized assistance and private suites onboard—has been crafted to surpass all expectations. By joining forces with Jacquemus, Air France solidifies its position at the forefront of French luxury, offering an unparalleled travel experience that extends far beyond the flight itself.

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