Aimbridge Hospitality, a prominent player in global hotel management and the world’s largest third-party hotel operator, is taking a significant step forward in the hospitality sector with the launch of its proprietary data reporting platform, Aimbridge Intelligence. This innovative platform is designed to foster greater transparency and collaboration between the company and its property owners.

Accessible through OwnView, a specialized portal exclusively for Aimbridge owners, Aimbridge Intelligence empowers owners with seamless access to vital information. The platform focuses on providing key performance data that enhances flexibility and self-service capabilities, complementing the efforts of property support teams.

With Aimbridge Intelligence, property owners can expect a more collaborative relationship, as the platform is tailored to meet their needs and provide actionable insights. This initiative not only underscores Aimbridge’s commitment to leveraging technology for improved operations but also positions the company as a leader in the hospitality industry’s evolving landscape.

“We are constantly striving to be the most trusted hotel operator in the industry, and we are committed to solving challenges and celebrating successes with our owner partners, which led to the creation of OwnView and Aimbridge Intelligence to further prioritize their needs,” said Craig S. Smith, Aimbridge CEO. “This technology offering is another important step we are taking as part of a new chapter at Aimbridge, providing transparent, collaborative solutions for our owners while holding ourselves accountable in our performance-driven culture.”

Built on the robust Power BI platform, Aimbridge Intelligence automates data integration and updates, providing owners with near real-time access to crucial metrics such as STR performance, RevPAR Index, profitability, guest service, and turnover data. This powerful data tool enables owners to analyze performance metrics for their individual hotels or across an entire portfolio, facilitating the swift implementation of targeted strategies to capitalize on growth opportunities.

Today marks the launch of the first-generation edition of Aimbridge Intelligence, with exciting future enhancements planned. Upcoming features will incorporate artificial intelligence and machine learning for advanced demand forecasting. Additionally, the platform may expand its functionality to include more comprehensive data sets, enabling deeper comparisons and trend analysis for owners.

“We set out to build a groundbreaking data product that would solve our long-standing desire to provide owners this information and data in this format, enhancing their understanding of hotel performance, profitability, and services, with an elevated level of transparency,” said Keryn McNamara, Aimbridge Chief Information Officer. “With Aimbridge Intelligence, owners have direct access to the data they’ve been seeking, allowing for deeper analysis along with increased efficiency and speed in accessing relevant information. We are proud of our teams for developing this transformational tool intended to better serve our owners and enhance data accessibility.”

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