The American Hotel & Lodging Association (AHLA) and Cvent have announced a three-year partnership, with Cvent joining as AHLA’s latest silver premier partner. Under this collaboration, Cvent will serve as the preferred registration technology platform and event registration sponsor for AHLA’s key signature events.

As a global leader in event and hospitality technology, Cvent will enhance AHLA’s capabilities as the association continues to expand its portfolio of trade shows and conferences. The partnership also includes thought-leadership initiatives, offering AHLA members essential industry insights, expert event management strategies, and best practices for innovative technology solutions.

“Cvent is a longtime global leader in meetings, events, and hospitality technology, and we are thrilled to be working hand-in-hand with them to foster meaningful connections across our industry,” said AHLA Chief Operating Officer and Senior Executive Vice President Kevin Carey. “Cvent will be a vital collaborator as AHLA continues to unite hoteliers, employees, vendors, and other industry partners via our world-class events and conferences.”

“As the largest hotel association representing all segments of the U.S. lodging industry with a highly engaged network of hospitality professionals, we are incredibly excited to embark on this partnership with AHLA,” said Cvent Head of Hospitality Bharet Malhotra. “Over the last 25 years, Cvent has become a global marketplace where hoteliers and event professionals collaborate to create exceptional event experiences, and we are honored to bring our expertise to AHLA’s distinguished events. We look forward to collaborating with AHLA to support their member community and accelerate their success.”

Through this partnership, Cvent will soon provide comprehensive support for AHLA and AHLA Foundation events, including registration, event diagramming, attendee management, engagement tools, a mobile event app, and onsite check-in with badging. Events benefiting from this technology include ForWard, Night of a Thousand Stars, OFF-SITE The Classic, and regional editions of The Hospitality Show.

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