Africa’s Eden and SATSA have entered into a collaborative agreement aimed at harnessing their collective strengths to enhance the value they provide to their members throughout Southern Africa.

This alliance unites SATSA’s significant influence in policy advocacy and addressing sectoral challenges in South Africa with Africa Eden’s robust marketing capabilities and broad regional network.

Members of each association will benefit from:

Enhanced marketing reach: Utilizing Africa Eden’s broad-scale marketing endeavors, including international roadshows and workshops.

Strong advocacy: Gaining from SATSA’s established success in influencing governmental policies and media engagement to address sector issues.

Regional connectivity: Facilitating business linkages across borders within Southern Africa.

Cohesive representation: Ensuring a unified and impactful presence in worldwide tourism discussions.

Says David Frost, CEO SATSA: “By combining SATSA’s lobbying muscle with Africa’s Eden’s marketing finesse, the members of both associations now have access to expanded benefits that will directly help their businesses grow. Our partnership makes sense because of our complementary strengths and areas of focus.”

The alliance is about maximising potential, says Jillian Blackbeard, Africa’s Eden CEO. “Members across the Southern African region now have the full force of regional marketing and advocacy best practice behind them. We’re establishing a tourism ecosystem where every member thrives and the collective regional tourism sector grows.”

Upcoming joint initiatives for members include:

101 Adventures Campaign

Africa’s Eden North America Roadshow, 23-31 January 2025

Africa’s Eden Europe Roadshow, 24-28 February 2025

Africa’s Eden Africa Travel Show, 30 March-2 April 2025

WTM Africa 2025 Pavilion, 9-11 April 2025

Africa’s Travel Indaba 2025 Pavilion

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