The African Tourism Board (ATB) has officially announced its support for Honorable Harry Theoharis as a candidate for the position of Secretary-General of the United Nations World Tourism Organization (UN Tourism) for the 2026-2029 term. With a proven track record in global tourism leadership, innovative strategies, and a deep commitment to advancing Africa’s tourism sector, Hon. Theoharis emerges as a strong contender to drive transformative growth and collaboration in the global tourism landscape.

The African Tourism Board (ATB) has officially endorsed Honorable Harry Theoharis, a distinguished Greek national, for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO) for the 2026-2029 term. This endorsement reflects his extensive experience, innovative leadership, and commitment to global tourism development, with a special focus on advancing Africa’s tourism potential.

A Proven Leader in Tourism and Beyond
Harry Theoharis’s impressive career includes senior roles across technology, consulting, and finance, along with a tenure as Greece’s Minister of Tourism from 2019 to 2021. During his ministry, Theoharis navigated the tourism industry through the turbulent COVID-19 pandemic, implementing groundbreaking safety protocols and marketing campaigns that positioned Greece as “Europe’s Leading Destination” at the 2021 World Travel Awards. His tenure demonstrated resilience, innovation, and global collaboration, earning him recognition as Chair of the UN Tourism Crisis Management Committee.

A Vision for Africa
ATB’s endorsement underscores Hon. Theoharis’s commitment to Africa’s tourism sector. His engagements with ATB have focused on critical areas such as:

• Investment: Driving financial support to unlock Africa’s tourism potential.
• Education and Training: Empowering local communities with skills to excel in tourism.
• Sustainability: Advocating for eco-friendly tourism practices.
• Visibility: Enhancing Africa’s global market share and appeal as a travel destination.

These priorities align with ATB’s mission to position Africa as a global tourism leader, ensuring long-term growth and prosperity.

Building Bridges Between Europe and Africa
The connection between Greece and Africa dates back centuries, with historical trade and cultural exchanges laying the foundation for modern collaborations. Hon. Theoharis emphasizes the shared history, culture, and values between Europe and Africa, aiming to strengthen their partnership in tourism. His vision includes leveraging Europe as a key source market to boost Africa’s tourism sector, ensuring mutual benefits and sustainable growth.

A Candidate Committed to Global Unity
As a visionary, Hon. Theoharis aims to position tourism as a global catalyst for unity, shared prosperity, and resilience against global challenges. His track record and dedication to Africa’s development make him an exceptional candidate for the Secretary-General role.

The African Tourism Board’s endorsement of Hon. Harry Theoharis signifies a collective belief in his ability to lead global tourism into a new era. With his unwavering dedication to Africa’s progress and a vision for inclusive global cooperation, Hon. Theoharis is well-positioned to drive transformative change in the tourism sector.

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