Accor has announced the upcoming launch of its newest addition to the Handwritten Collection, Hotel Snow Mountain Lijiang, set to open by the end of 2025. Situated in the stunning city of Lijiang, renowned as a UNESCO World Heritage site, this new property promises to provide a unique and characterful hospitality experience. Located near the historic town of Shuhe, the hotel offers breathtaking views of the iconic Jade Dragon Snow Mountains, a major attraction that draws both domestic and international travelers to the region.

Expanding Accor’s Presence in Yunnan Province

Developed in collaboration with Beijing Huaxia Brothers Cultural Industry Group Co., Ltd., the Hotel Snow Mountain Lijiang – Handwritten Collection reflects Accor’s strategic vision of expanding its footprint in Yunnan Province. The region is celebrated for its rich cultural heritage, vibrant traditions, and ecological significance, making it a prime location for Accor’s boutique and culturally immersive hotel brand.

“Handwritten Collection is a unique hospitality brand where each hotel offers the bespoke experience of a stylish and inviting home,” said Gary Rosen, CEO, Accor Greater China. “As travelers continue to seek out more experiences with nature and culture, it is important that places such as Lijiang, with its geographical advantages, can offer a diverse range of hospitality options. Our new Handwritten Collection hotel will welcome travelers with charm, personality, and the authentic character of Lijiang showcased in every detail.”

A Distinctive Boutique Experience with Local Charm

The four-story Hotel Snow Mountain Lijiang will feature 100 thoughtfully designed guestrooms, including elegant suites, each crafted to evoke a warm and heartfelt ambiance. In keeping with the Handwritten Collection’s philosophy, the hotel will reflect the unique cultural essence of Lijiang, blending traditional and contemporary design elements to create a welcoming and memorable guest experience.

Guests will have access to a variety of premium amenities, including a chic rooftop bar offering panoramic mountain views, and an elegant Chinese restaurant that caters to both locals and travelers. The vibrant dining venues are designed to create a lively atmosphere that encourages social interactions and meaningful connections. Additionally, the hotel will feature multiple meeting rooms, making it a suitable choice for business travelers, and a state-of-the-art fitness center to ensure a comfortable and fulfilling stay.

Immersive Cultural Experience Amidst Breathtaking Scenery

Lijiang is known for its exceptional cultural and ecological attractions, offering travelers an authentic experience surrounded by the magnificent Jade Dragon Snow Mountain range. The hotel’s prime location provides easy access to the ancient towns of Shuhe, Dayan, and Baisha, each rich with historical landmarks and cultural significance.

Guests can explore local attractions such as Qinglong Bridge and Xueshanhuahai Amusement Park or immerse themselves in cultural performances at the Lijiang Cultural Center and the Lijiang Grand Theater. The hotel’s convenient location also offers easy connectivity, being just a short drive from Lijiang Railway Station and Lijiang Sanyi Airport.

Commitment to Sustainable Tourism and Cultural Preservation

Accor’s Handwritten Collection aligns with Lijiang’s vision of sustainable tourism and eco-conscious development. As a UNESCO-protected area, the region is dedicated to preserving its natural beauty and cultural landmarks. The hotel’s design and operational approach will reflect Accor’s commitment to environmental sustainability, ensuring a responsible tourism experience that benefits the local community and protects the ecological balance of the region.

Handwritten Collection: Celebrating Individuality and Cultural Connections

Accor’s Handwritten Collection is celebrated for its unique boutique hotels that embody the charm of personalized hospitality. Each property is crafted to reflect the local culture and heritage while providing a cozy and inviting atmosphere. Designed for curious travelers who seek authentic experiences and meaningful connections, the Handwritten Collection creates spaces that feel like stylish homes infused with the warmth of their hosts.

With properties in over 10 countries and more than 30 new addresses in development, the Handwritten Collection continues to grow its presence in culturally rich destinations worldwide. The upcoming Hotel Snow Mountain Lijiang is set to become a key highlight of this expanding portfolio, offering travelers an unforgettable journey into the heart of Lijiang’s cultural and natural wonders.

Anticipation Builds for a New Cultural Icon in Lijiang

As anticipation builds for the opening of Hotel Snow Mountain Lijiang – Handwritten Collection, Accor reinforces its role as a leader in boutique hospitality. With a strategic location, immersive cultural experiences, and a commitment to sustainable tourism, the new hotel is poised to become a cultural icon in Lijiang, inviting travelers to discover the charm and beauty of this extraordinary UNESCO World Heritage destination.

The hotel’s opening by the end of 2025 marks a significant milestone in Accor’s journey to bring distinctive and meaningful travel experiences to discerning guests worldwide.

The post Accor Expands Handwritten Collection with the Debut of Hotel Snow Mountain Lijiang in Late 2025, Delivering Unique Hospitality and Scenic Beauty Near Historic Shuhe appeared first on Travel And Tour World.