Stay22, a Canadian travel tech company specializing in affiliate revenue generation for travel bloggers and media, has announced a strategic partnership with Riot Games to elevate the fan experience at the 2025 League of Legends Championship Americas (LTA) playoffs. This collaboration aims to streamline the accommodation booking process for esports fans attending the event in Texas, offering a seamless and integrated experience.

Revolutionizing Esports Event Booking

The integration of Stay22’s software solution with Riot Games’ platform allows fans to book accommodations at the same time they purchase tickets for the LTA playoffs, scheduled for September 27th and 28th in Texas. This innovative approach eliminates the need for fans to navigate multiple platforms, providing a one-stop solution for event planning.

Powered by Stay22’s Marketplace Access Points (MAP) technology, the integration surfaces location-relevant booking options within Riot’s content, enabling fans to make travel decisions in real time. This user-centric design caters to the fast-paced, mobile-first nature of esports audiences, ensuring a frictionless booking experience.

A Shared Commitment to Fan-Centric Experiences

Malcolm Archer, Head of Sales and Partnerships at Stay22, highlighted the company’s roots in esports, noting that Stay22’s MAP was developed after a co-founder struggled to book a hotel for a Counter-Strike tournament. He expressed enthusiasm about collaborating with an industry leader like Riot Games to offer a comprehensive booking experience for esports fans.

Jeff Goodman, Enterprise Partnerships at Stay22, emphasized the importance of meeting fans where they are, stating, “We’ve built tech that meets fans where they are, at the right moment, and Riot Games shares that user-first mindset.”

Enhancing the 2025 LTA Championship in Texas

The 2025 LTA Championship will take place at the Credit Union of Texas Event Center in Allen, Texas, on September 27–28. This venue, located just north of the Dallas-Fort Worth area, boasts a seating capacity of over 6,275 fixed seats and can accommodate more than 7,000 attendees. The event will feature the top teams from the LTA North and South conferences, competing for the inaugural LTA Championship Trophy and a spot at the World Championship in China.

Ticket Sales and Accommodation Booking

Ticket sales for the 2025 LTA season finale commenced on June 14th with a Mastercard presale, followed by general sales on June 15th. Fans planning to attend the event can utilize the Stay22 accommodation map to find and book lodging options near the venue, ensuring a convenient and enjoyable experience.

About Stay22

Founded in 2016 and headquartered in Montreal, Canada, Stay22 has grown rapidly, reaching a Gross Merchandise Value (GMV) of $500 million in 2024, with revenues of $25 million. The company currently boasts over 3,500 active partners and has facilitated over one million trips to 226 countries and regions. Stay22’s innovative approach to travel technology provides a simple and effective solution to connect travelers with accommodation options, enhancing the overall event experience.

About Riot Games

Riot Games is a world-leading game developer and publisher, known for its groundbreaking titles like League of Legends and VALORANT. The company produces some of the most-watched esports tournaments globally, with millions of fans tuning in to watch the action unfold.

Looking Ahead

This partnership marks the beginning of a long-term collaboration between Stay22 and Riot Games, with plans to expand and enhance the fan experience at future esports events. By integrating accommodation booking directly into the event platform, Stay22 and Riot Games are setting a new standard for fan engagement and convenience in the esports industry.

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