Stay22, a leading Canadian travel tech company, has announced an exciting partnership with Riot Games to elevate the fan experience at the 2025 League of Legends Championship of the Americas (LTA) playoffs. This collaboration aims to streamline the process for esports fans attending the event in Texas, offering a seamless and integrated accommodation booking experience.

This partnership comes at a time when esports continues to grow globally, and event organizers like Riot Games are seeking innovative ways to enhance the fan experience. The integration of Stay22’s technology will enable fans to book accommodations at the same time they purchase their tickets for the highly anticipated LTA playoffs, which are scheduled to take place on September 27th and 28th in Texas. The official ticket sales for the 2025 LTA season finale will open on June 14th for pre-sale and June 15th for general sale.

Revolutionizing Esports Event Booking with Stay22’s Innovative Integration

Stay22’s software solution integrates seamlessly with Riot Games’ platform, allowing fans to book hotels and other accommodations without leaving the event page. This integration is powered by Stay22’s MAP (Marketplace Access Points) technology, which is designed to capitalize on high-intent audiences within event, media, and ticketing ecosystems. By displaying location-relevant booking options within Riot’s content, the platform empowers fans to make travel decisions on the spot, further enhancing their event experience.

Malcolm Archer, Head of Sales and Partnerships at Stay22, commented on the partnership, saying, “Stay22’s origin is rooted in esports: Hamed A., one of the co-founders of the company, decided to build the first version of our Map after struggling to book a hotel for a Counter-Strike tournament, so we are thrilled to work with an industry leader like Riot Games and offer a seamless, complete booking experience for video game players and fans. This partnership is a perfect example of how Stay22 helps event organizers provide a better experience for their community while unlocking incremental revenue, too.”

Addressing the Needs of Mobile-First, Fast-Paced Esports Fans

As gaming and esports continue to capture the attention of millions around the world, event organizers are increasingly catering to the growing demand for fast, mobile-friendly booking solutions. Esports fans, often young and tech-savvy, are known for making quick decisions, especially on mobile devices. Recognizing this, Stay22 has designed its platform to meet fans where they are, providing a frictionless experience that allows them to plan their travel and accommodations with minimal hassle.

Jeff Goodman, Enterprise Partnerships at Stay22, emphasized the importance of seamless booking for today’s esports audience: “Eventgoers, especially in gaming and esports, are planning fast and often on mobile. Frictionless booking matters. We’ve built tech that meets fans where they are, at the right moment, and Riot Games shares that user-first mindset.” This collaboration between Stay22 and Riot Games underscores a shared commitment to putting the fan experience at the forefront of event planning and execution.

A Game-Changer for the Esports Industry

This partnership marks just the beginning of a long-term collaboration between Stay22 and Riot Games. The two companies have already expressed their intent to build upon the success of this integration and continue to innovate in the esports event space. Stay22’s technology is set to provide even more performance-based insights and enhancements in the future, further improving the overall experience for attendees at esports events.

The partnership has the potential to change the way fans experience major esports tournaments, offering a more integrated and convenient way to plan their trip. As the esports industry continues to expand, innovations like these could set a new standard for fan engagement and operational efficiency in the events sector.

The Future of Esports Travel and Stay22’s Impact

Stay22 has a proven track record of helping brands create seamless, revenue-generating experiences for travelers, content creators, and event organizers. Founded in 2016 and headquartered in Montreal, Canada, Stay22 has grown rapidly, reaching a Gross Merchandise Value (GMV) of $500 million in 2024, with revenues of $25 million. The company currently boasts over 3,500 active partners and has facilitated over one million trips to 226 countries and regions.

Stay22’s innovative approach to travel technology is a game-changer for the event industry, providing a simple and effective solution to connect travelers with accommodation options. As esports continues to grow in popularity, Stay22’s role in the industry is poised to expand, helping event organizers reach new heights of success.

About Riot Games

Riot Games, the developer and publisher behind some of the world’s most popular video games, is no stranger to the esports industry. Known for its groundbreaking titles like League of Legends and VALORANT, Riot Games has become a leader in the gaming and esports world. The company also produces some of the most-watched esports tournaments globally, with millions of fans tuning in to watch the action unfold.

About Stay22

Stay22 is a Canadian travel tech company that provides innovative solutions to seamlessly connect content creators and media with affiliate marketing opportunities. Its platform uses artificial intelligence and machine learning technology to help content creators generate incremental revenue through travel bookings. In 2024, Stay22 reached new milestones, including $500 million in GMV and $25 million in revenue, while helping to monetize 182,000 pages across the web with 1.5 billion views.

Stay22’s partnership with Riot Games represents a significant step in the company’s continued growth and innovation, offering esports fans a more seamless and enjoyable event experience.

Stay22’s collaboration with Riot Games to enhance the fan experience at the 2025 League of Legends Championship playoffs is a significant development in the esports and travel industries. By enabling fans to book their accommodations while purchasing tickets, Stay22 is revolutionizing the way esports events engage with their audiences. This partnership is just the beginning of what promises to be a long-lasting and impactful relationship between Stay22 and Riot Games, with more innovations to come.

For more information, fans are encouraged to stay up-to-date via Riot Games’ official channels regarding the 2025 LTA playoffs and Stay22’s future collaborations.

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