Tourism Ireland is thrilled to announce the introduction of a new charter flight service from Groningen in the Netherlands to Ireland West Airport Knock, marking an exciting new chapter for travel between the Netherlands and Ireland. The inaugural flight, which took off on Saturday, June 7, represents a new direct route connecting holidaymakers from Northern Netherlands to Ireland’s stunning Wild Atlantic Way, offering a seamless travel experience for Dutch tourists eager to explore Ireland’s captivating landscapes.

Emerald Airlines, operating on behalf of the renowned Dutch tour operator BBI Travel, will be providing this charter service, which is set to run weekly through the end of August. With a capacity for 70 passengers per flight, the new route promises to bring even more Dutch travelers to Ireland, providing them with direct access to one of the country’s most picturesque regions.

Inaugural Flight Event: A Celebration of Ireland and Dutch Hospitality

The launch of the new service was celebrated in style with a special event at Groningen Airport Eelde, where attendees were treated to an unforgettable Irish-themed send-off. The event was graced by the Ambassador of Ireland to the Netherlands, alongside key figures from Tourism Ireland, BBI Travel, Emerald Airlines, and Ireland West Airport Knock.

Travelers boarding the inaugural flight were entertained with live Irish music, adding a touch of Irish charm to the occasion. A special highlight of the send-off was the presence of popular local influencer TikTok Tammo, who brought an added touch of fun and energy to the celebration. The vibrant atmosphere set the tone for what promises to be an exciting summer of travel from Groningen to Ireland.

Weekly Service Brings Dutch Travelers Closer to the Wild Atlantic Way

This weekly service will offer Dutch holidaymakers an easy and convenient way to explore Ireland’s captivating west coast, home to the iconic Wild Atlantic Way. The route will provide direct access to the region’s dramatic cliffs, lush landscapes, and charming villages, which have become a popular choice for travelers seeking authentic Irish experiences.

BBI Travel is offering a variety of one and two-week holiday packages to Ireland, with the charter flight included in the package. These curated trips ensure that Dutch travelers can make the most of their time in Ireland, whether they’re seeking a relaxing getaway, a cultural exploration, or an adventure along the scenic Wild Atlantic Way. The flights, operating once per week, are set to accommodate up to 70 passengers each time, ensuring ample opportunity for Dutch tourists to enjoy Ireland’s scenic beauty and rich heritage.

Tourism Ireland Launches Extensive Marketing Campaign to Promote the New Service

In partnership with BBI Travel, Tourism Ireland has rolled out an extensive marketing campaign aimed at raising awareness of the new flight route and encouraging Dutch travelers to choose Ireland for their next vacation. The campaign includes a multi-faceted approach to reach a wide audience, featuring outdoor, print, and radio advertising in the Netherlands. Additionally, video and online content will be shared across multiple platforms, along with an engaging social media strategy designed to capture the attention of potential tourists.

The promotional efforts extend to B2B communications, engaging Dutch travel agents to help spread the word about the new service and its benefits. As part of the campaign, influencer marketing plays a key role in showcasing Ireland’s allure, with popular influencers sharing their experiences of the destination to inspire Dutch travelers to book their holidays to Ireland.

An Expanding Gateway for Dutch Visitors to Explore Ireland

This new charter flight service further strengthens the connectivity between the Netherlands and Ireland, providing more options for travelers seeking to discover the beauty and charm of the Emerald Isle. By directly connecting Groningen to the Wild Atlantic Way, the service brings Dutch visitors closer to some of Ireland’s most celebrated landmarks, such as the Cliffs of Moher, Galway Bay, and the Aran Islands.

The launch of this service is a significant milestone for Tourism Ireland, as it continues to explore new ways to make Ireland more accessible to international travelers. With its vast network of scenic attractions, rich cultural heritage, and warm hospitality, Ireland remains an attractive destination for tourists from across the globe. The new Groningen to Ireland West Airport Knock service is expected to further boost the flow of Dutch tourists to the country, offering them a direct link to one of the most awe-inspiring regions of Ireland.

As this weekly service continues throughout the summer, it promises to bring thousands of Dutch travelers closer to Ireland’s captivating natural beauty, rich culture, and welcoming atmosphere, ensuring that Ireland remains a top destination for Dutch holidaymakers. With the combination of direct access, comprehensive holiday packages, and an engaging marketing campaign, Tourism Ireland’s partnership with BBI Travel and Emerald Airlines is poised to make a lasting impact on Dutch tourism to Ireland.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “We are delighted to welcome this new charter service from Groningen to Ireland West Airport Knock. This flight represents a valuable opportunity to grow holiday visitor numbers from the Netherlands to the Wild Atlantic Way this summer. As an island destination, direct access is critical to tourism growth, so we greatly welcome this new flight. We look forward to continuing our partnerships with BBI Travel, Emerald Airlines and Ireland West Airport Knock to maximise its success.”

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