PKFARE has entered into a groundbreaking partnership with Archipelago, Southeast Asia’s largest privately owned hotel management group, to revolutionize travel distribution. This strategic alliance aims to provide direct access to Archipelago’s extensive portfolio of properties, enhancing the global reach and visibility of these hotels. By leveraging PKFARE’s advanced distribution network, which spans over 2,000 global partners, the collaboration is set to redefine how hotels are connected to travel sellers worldwide, offering real-time inventory and competitive pricing that ensures a smarter, more efficient booking experience for travelers and suppliers alike.

In a major move set to redefine travel distribution, PKFARE—a prominent global aggregator of travel products—has entered into a strategic partnership with Archipelago, the largest privately owned hotel management group in Southeast Asia. This dynamic collaboration marks a significant step forward for both organizations, blending technology-driven travel solutions with an expansive hospitality portfolio to reach global travelers more efficiently.

At its core, the partnership aims to connect Archipelago’s robust portfolio of properties with PKFARE’s vast and growing distribution ecosystem. For PKFARE, this is more than just a business expansion—it’s a bold commitment to forging direct, high-value connections with top-tier hotel groups. For Archipelago, it opens new doors to a global network of over 2,000 partners that span online travel agencies (OTAs), wholesalers, super-apps, airlines, and up-and-coming travel platforms.

“Our partnership with PKFARE is a powerful step forward for Archipelago. Integrating our hospitality expertise with their global travel platform will drive significant growth and expand our reach. This strategic alliance allows us to deliver enhanced value and strengthens our position in the dynamic travel market, benefiting both our guests and partners.” said John Flood, CEO of Archipelago.

“As we accelerate our global growth, PKFARE is a trusted partner in optimizing our distribution strategy, streamlining operations, and enhancing connectivity,” said Chris Legaspi, Chief Commercial Officer of Archipelago. “This partnership strengthens our ability to serve travelers worldwide with greater efficiency and choice.”

“We are thrilled to collaborate with Archipelago and support their global ambitions with our diversified distribution network and operational services,” said Jason Sui, Senior Vice President & Co-Founder of PKFARE. “This partnership marks another key milestone in our direct-contract strategy, following successful alliances with major hotel groups in Southeast Asia and beyond, including Chroma Hospitality, Ormond Group, Vinpearl Hotels and Resorts, Cross Hotels and Resorts and Tolani Hotels, etc. ”

Strengthening Direct Connections in a Digital World

As the travel industry evolves at lightning speed, PKFARE is responding with a future-focused approach centered on direct partnerships. By eliminating intermediaries, PKFARE streamlines access to real-time room availability, improves pricing competitiveness, and enhances reliability for travel sellers around the world. The partnership with Archipelago further fortifies this strategy, offering PKFARE’s clients direct access to a curated inventory of hotels known for consistent service and quality.

In parallel, Archipelago stands to benefit enormously from this connection. With an already strong presence in Southeast Asia and a growing portfolio in Europe, the Americas, and the Middle East, the hotel group is rapidly scaling on an international level. Through PKFARE’s powerful distribution engine, Archipelago can now ensure that its expanding network of properties is discoverable by a more diverse and global audience.

A Shared Vision for Global Expansion

This collaboration reflects a shared vision—bridging the gap between supply and demand in today’s fragmented travel landscape. Archipelago’s properties, ranging from premium resorts to smart urban stays, will now enjoy unparalleled exposure through PKFARE’s platform, which is built to meet the needs of modern travel distributors seeking speed, accuracy, and breadth of choice.

Crucially, this goes beyond mere figures—it’s about smart, strategic distribution. By partnering with PKFARE, Archipelago gains more control over how its properties are presented and sold. This helps reduce dependency on traditional OTA channels and ensures that hotels can manage their brand narrative while offering competitive deals to global travelers.

Impressive Growth in 2025 Signals Momentum

PKFARE’s performance in 2025 paints a clear picture of its growing influence. The company reported a staggering 326% year-over-year growth in direct-contract hotel bookings—a testament to its focused strategy of prioritizing high-quality supply and smart technology. This explosive growth mirrors a shifting preference in the industry toward direct, transparent, and agile partnerships that benefit all parties—suppliers, distributors, and travelers alike.

PKFARE’s model leverages technology to simplify what has historically been a complex and fragmented booking process. By offering seamless connectivity and real-time inventory updates, it ensures that partners like Archipelago can tap into a responsive, always-on sales network that spans the globe.

A Win-Win for the Travel Ecosystem

Both PKFARE and Archipelago bring significant strengths to the table. For PKFARE, Archipelago’s wide-ranging and reputable hotel portfolio enhances its global offering. With properties in major tourism destinations and emerging travel hotspots, Archipelago adds depth and appeal to PKFARE’s distribution channels.

For Archipelago, the alliance with PKFARE is a golden opportunity to reach a broader audience without the costs and complexity of traditional marketing. The group’s hotels can now be discovered by thousands of travel sellers worldwide, including niche markets and emerging regions where traditional exposure might be limited.

This move not only enhances occupancy rates and revenue potential but also aligns with Archipelago’s vision of building a globally recognized hospitality brand rooted in quality and innovation.

Technology as the Backbone of Success

Behind the scenes, technology plays a crucial role in powering this collaboration. PKFARE’s advanced API integrations, AI-powered pricing systems, and real-time inventory management ensure that Archipelago’s properties are always accessible, accurately priced, and quickly bookable. This seamless technological bridge simplifies the buyer-supplier relationship and eliminates the bottlenecks often associated with legacy systems.

Furthermore, the integration allows for flexible rate management and instant updates, giving Archipelago the agility to respond to market dynamics and traveler behavior. As travel continues to rebound and evolve, such adaptability will be a defining advantage.

Looking Ahead

This partnership signifies more than a tactical business deal—it represents a shift in how travel distribution works in the digital age. By combining PKFARE’s scale and speed with Archipelago’s growing network of quality hotels, the two organizations are poised to reshape how global travelers access and experience hospitality.

Both companies are future-focused, with shared goals of increasing transparency, improving efficiency, and delivering better outcomes for travel professionals and end consumers alike. As they continue to collaborate, one can expect even greater innovation, expanded inventories, and new services designed to serve the next generation of travelers.

PKFARE has formed a bold global alliance with Archipelago, revolutionizing travel distribution by providing direct access to its extensive hotel network and expanding their international reach to over 2,000 global partners. This partnership promises smarter, more efficient travel connections worldwide.

Conclusion

PKFARE’s alliance with Archipelago is a milestone moment for both companies, one that exemplifies how strategic partnerships can drive growth, innovation, and reach in the global travel industry. Built on a solid base of innovation, mutual confidence, and aligned goals, this partnership paves the way for a smarter, more seamless global travel network—where travelers enjoy greater flexibility and options, and hospitality providers gain enhanced control over how their offerings reach the market.

The post PKFARE and Archipelago Forge Bold Global Alliance to Revolutionize Travel Distribution with Direct Hotel Access and Unmatched International Reach appeared first on Travel And Tour World.