TUI fly has officially marked a significant milestone, celebrating 20 years of flying between Amsterdam Schiphol Airport and Curaçao International Airport.

To commemorate this longstanding partnership, TUI hosted a special ceremony at both airports, celebrating the historic connection between Europe and the Caribbean island, which continues to thrive thanks to TUI’s unwavering commitment to tourism and travel.

The occasion culminated with a remarkable and symbolic gesture: the naming of a Boeing 787 Dreamliner as ‘Curaçao.’

A Celebration of 20 Years of Connection

The event was held on June 4, 2025, as TUI flew its Boeing 787 Dreamliner, which had just completed the milestone flight from Amsterdam, back to Curaçao. Upon arrival, the plane was welcomed with a grand water salute at Curaçao International Airport, a traditional honor for significant arrivals. In a special ceremony, the aircraft was officially named ‘Curaçao,’ a tribute to the bond that has developed over the past two decades between the Dutch tourism company and the Caribbean island.

Arjan Kers, Managing Director of TUI Netherlands and Belgium, led the occasion with an emotional speech marking the event. He reflected on the strength of the partnership: “Curaçao has been one of our most valued destinations for two decades. It has become a cherished part of our travel offering, and I am proud that one of our Dreamliners will now carry the name ‘Curaçao.’ This is a tribute to the enduring relationship we have with the island and the continued growth we foresee for this partnership.”

The Boeing 787 Dreamliner, known for its fuel efficiency and exceptional passenger comfort, serves as an ideal symbol of the airline’s commitment to sustainable aviation. The aircraft’s eco-friendly technology underscores TUI’s dedication to minimizing its environmental impact, reinforcing the company’s vision of promoting responsible tourism. The aircraft’s new name, ‘Curaçao,’ will not only serve as a nod to the island’s tourism but also as a flying ambassador promoting the destination to travelers across Europe.

Curaçao and TUI: A Strong and Enduring Relationship

Since TUI’s inaugural flight to Curaçao in 2005 under the ArkeFly brand, the airline has forged a vital connection between the Netherlands and Curaçao. What began as a small operation with limited flights has now blossomed into a major route for TUI fly. Over the years, the airline has expanded the frequency of flights, increasing from a seasonal service to now offering year-round service with twice-weekly departures from Amsterdam to Curaçao.

The success of this route can be attributed to the constant innovation in services, the seamless travel experience, and the growing demand for travel to the Caribbean. According to a statement by the Curaçao Tourist Board, the Netherlands has consistently ranked as one of the largest sources of international travelers to the island, with many choosing Curaçao for its warm hospitality, pristine beaches, and rich cultural history.

The direct connection between Amsterdam and Curaçao has provided vital access for European tourists while also strengthening cultural and economic ties between the two regions. As a result, Curaçao has experienced increased international tourism, which has contributed positively to the island’s economy.

In the years since TUI began its operations, the airline has become one of the largest carriers to and from the island. TUI fly operates both standard economy services and premium services for travelers seeking an elevated flight experience. Over the years, the airline has increased its presence in the region, and its brand has become synonymous with high-quality service and reliability for travelers heading to the Caribbean.

Honoring Cultural and Economic Impact

The special naming ceremony, held at both airports, was attended by a number of key figures in the tourism and aviation sectors. Among them was the Prime Minister of Curaçao, Gilmar Pisas, who expressed his gratitude to TUI for its significant role in the island’s tourism industry. “The long-standing relationship between TUI and Curaçao is more than just a partnership—it’s a story of shared success,” said Pisas. “Thanks to TUI, we have strengthened our visibility as a premier travel destination and contributed to the local economy. The naming of this Dreamliner is a testament to this wonderful relationship.”

The official naming of the Boeing 787 Dreamliner is also a reflection of TUI’s broader strategy of promoting and honoring key destinations within its network. Curaçao’s increasing importance as a top Caribbean destination is a direct result of the airline’s commitment to keeping the destination in the hearts and minds of travelers across Europe.

In a statement, Aage Duenhaupt, Head of Marketing for TUI Netherlands, remarked on the island’s unique charm: “Curaçao has always held a special place in our hearts at TUI. From the vibrant culture to the island’s stunning beaches, it’s one of those places that guests return to year after year. Naming one of our Dreamliners after the island feels like a perfect representation of the bond we have built over the years.”

The TUI Dreamliner: A Symbol of Future Sustainability

Sustainability was a key theme of the event. TUI’s Boeing 787 Dreamliner, with its state-of-the-art technology, is significantly more fuel-efficient than its predecessors, making it an ideal symbol for the airline’s ongoing commitment to green practices. The event underlined TUI’s focus on providing travelers with sustainable options without compromising the quality of their travel experience.

The new naming of the Dreamliner reinforces TUI’s long-term commitment to green tourism, offering travelers responsible ways to explore new destinations like Curaçao. TUI’s continued investment in energy-efficient aircraft supports the company’s ambitious sustainability goals, further aligning with global travel trends that prioritize eco-conscious choices for discerning travelers.

Looking Forward: A Bright Future for TUI and Curaçao

TUI’s partnership with Curaçao looks set to continue flourishing as the airline and the island work hand-in-hand to boost tourism. As the world emerges from the global pandemic and travelers begin returning to international destinations in greater numbers, TUI aims to expand its services to meet growing demand for sustainable travel.

The company’s vision for the next phase of growth includes focusing on family-friendly tourism offerings, wellness tourism, and promoting cultural exchange through travel. The naming of the Dreamliner ‘Curaçao’ sets the stage for even greater success for the island as it continues to attract European visitors seeking new and immersive travel experiences.

With TUI’s unwavering support and a sustainable approach to travel, the future of the Amsterdam-Curaçao route looks more promising than ever. By investing in eco-friendly technology, promoting responsible tourism, and fostering strong partnerships with destinations like Curaçao, TUI is paving the way for a greener, more sustainable tourism industry.

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