Trip.com, a global leader in travel services, has recently made significant strides to expand its presence across Southeast Asia. On June 6, 2025, the company announced two key partnerships aimed at enhancing its Attractions & Tours business in the region. These agreements with Vietnam’s Sun World Holding and Singapore-based DreamUs International Holdings are set to redefine the way tourists experience local attractions while providing better access to international markets. This strategic expansion underscores Trip.com’s commitment to elevating regional tourism experiences and fostering digital transformation in the travel sector.

As Southeast Asia becomes increasingly popular among global travelers, Trip.com’s innovative collaborations are pivotal to enhancing the customer journey. By focusing on family-friendly attractions and regional experiences, these partnerships aim to offer unforgettable travel moments for visitors, while also supporting the growth of the tourism sector in Vietnam and Singapore. In this article, we’ll take a closer look at how these collaborations will impact tourism in both countries, explore the attractions at the heart of these initiatives, and examine what this means for travelers looking to explore the best of Southeast Asia.

Strengthening Regional Presence Through Key Partnerships

Expanding in Vietnam with Sun World Holding

Vietnam is a rapidly growing market for international travelers, and Trip.com’s latest partnership with Sun World Holding, a flagship brand under Sun Group, is a strategic move aimed at further boosting tourism in the region. Announced during Trip.com Group’s Envision 2025 Global Conference in Shanghai, this collaboration will see Trip.com distributing tickets for Sun World’s many attractions, both domestically and internationally. Key markets such as South Korea, China, Thailand, and Singapore will be a primary focus for distribution efforts, giving more travelers access to Vietnam’s world-renowned destinations.

The partnership highlights several iconic Vietnamese attractions, including Phu Quoc, Da Nang, and Sa Pa, all of which offer unique cultural and natural experiences. From the Golden Bridge at Sun World Ba Na Hills to the stunning scenery of Fansipan in Lao Cai, these destinations are becoming increasingly sought after by global visitors.

“Vietnam is a key market for Trip.com as we continue to grow internationally, and we are delighted to embark on a new phase of our cooperation with Sun World Holding to strengthen our offerings in this wonderful country,” said Mr. Chase Liu, General Manager of Attractions & Tours at Trip.com. His comments underscore the significance of this partnership in boosting the global visibility of Vietnam’s tourism sector.

In addition to ticket distribution, the partnership will include joint marketing initiatives to promote these destinations worldwide. The goal is to raise Vietnam’s profile as a premier travel destination by offering tourists seamless access to some of the country’s most breathtaking attractions.

Ms. Christine Tran, Deputy CEO of Sun World Holding, shared her excitement about the collaboration, stating, “We are honoured to establish a strategic partnership with Trip.com, one of the leading online travel platforms in the region and the world.” This partnership will allow Sun World to reach international travelers more effectively while leveraging Trip.com’s technological and distribution capabilities to enhance customer experiences.

Strengthening Singapore’s Family-Friendly Attractions with DreamUs International Holdings

In Singapore, Trip.com has also made waves with a strategic partnership with DreamUs International Holdings, the operator behind beloved family attractions like SuperPark Singapore, Pororo Park Singapore, and Tayo Station. Through an exclusive distribution agreement, Trip.com will serve as the official third-party distributor for tickets to these attractions. This partnership aims to streamline inventory management, provide better access to regional tourists, and improve the overall ticketing experience for visitors.

The collaboration also focuses on expanding the SuperPark experience, a popular family entertainment venue in Singapore that features interactive play zones designed for both children and adults. Additionally, Pororo Park Singapore, based on the popular Korean animated series Pororo the Penguin, and Tayo Station, a themed area inspired by the popular Korean children’s show Tayo the Little Bus, are also part of the partnership. These attractions offer immersive and creative experiences for families visiting Singapore, combining fun with educational activities that promote learning through play.

Mr. Liu emphasized the importance of this partnership, saying, “This partnership strengthens Trip.com’s leadership in the attractions and experiences space. We’re proud to support DreamUs in expanding their audience reach while consolidating distribution through our ecosystem.”

Ms. Carolyn Chia, General Manager of DreamUs International Holdings, also highlighted the benefits of the collaboration: “This partnership allows us to consolidate supply management while reaching new customer segments, both locally and regionally.” This collaboration aims to provide easier access to tickets for regional travelers, boosting tourism in Singapore, particularly among families.

The Continued Growth of Trip.com in Southeast Asia

The announcement of these two strategic partnerships demonstrates Trip.com’s commitment to Southeast Asia’s tourism growth. The region’s expanding travel ecosystem presents a wealth of opportunities for growth, and Trip.com is strategically positioning itself as a key player in the market. As more travelers flock to destinations like Vietnam and Singapore, the demand for family-oriented attractions and regional experiences continues to rise, making these collaborations especially timely.

Record Growth in Southeast Asia’s Attractions & Tours Business

Trip.com’s Attractions & Tours business has experienced rapid expansion in Southeast Asia, with the company reporting an over 110% increase in year-on-year GMV (Gross Merchandise Value) growth. Vietnam, in particular, saw explosive growth, with a staggering 250% increase in GMV for the year 2024. This surge is a direct result of the company’s focus on local partnerships and its ability to offer tourists a diverse range of unique and culturally rich experiences.

Singapore, which represents a more mature market, also saw robust growth, with a healthy increase of over 80% in GMV during the same period. This performance underscores the sustained demand for attractions in both countries and the growing preference for seamless access to regional tourism experiences.

Through these innovative partnerships with Sun World Holding in Vietnam and DreamUs International Holdings in Singapore, Trip.com continues to solidify its position as a leader in the Southeast Asian travel market, offering travelers enhanced access to both well-known and off-the-beaten-path destinations.

The Benefits of Digital Transformation in Southeast Asia’s Travel Sector

As part of its ongoing efforts to promote digital transformation within the travel industry, Trip.com is also focused on enhancing its technology solutions to better serve both its customers and local partners. By leveraging digital distribution systems, Trip.com is helping its partners like Sun World and DreamUs reach a wider audience while streamlining operations for a more efficient customer experience.

For tourists, this means faster access to tickets, personalized travel recommendations, and the ability to plan their trips with ease. As Trip.com continues to expand its partnerships, it is creating a more connected and seamless travel ecosystem that benefits both travelers and the companies that provide memorable experiences.

What These Partnerships Mean for Travelers

For travelers seeking new and exciting experiences in Southeast Asia, these strategic partnerships present a wealth of opportunities. Whether you’re visiting Vietnam’s iconic Sun World attractions or enjoying a family day out at SuperPark Singapore, the options are endless. Thanks to these collaborations, tourists will have easier access to tickets, smoother travel planning, and the chance to explore new destinations in a more organized and efficient way.

With the expansion of Trip.com’s Attractions & Tours business and its continued focus on regional experiences, tourists can expect to see even more exciting developments in Southeast Asia’s tourism sector in the coming years. From thrilling amusement parks in Vietnam to immersive play zones in Singapore, these attractions offer something for everyone, making Southeast Asia one of the most exciting regions for global travelers.

Conclusion: A Bright Future for Southeast Asia’s Tourism

Trip.com’s new strategic partnerships in Vietnam and Singapore mark a significant step forward in the company’s mission to enhance regional travel experiences. By collaborating with trusted local brands like Sun World Holding and DreamUs International Holdings, Trip.com is expanding its footprint in Southeast Asia and offering travelers easier access to some of the most exciting and culturally rich attractions in the region. These partnerships not only support local businesses but also provide tourists with unforgettable experiences that showcase the diverse beauty and culture of Southeast Asia.

As Southeast Asia continues to attract more international visitors, the future of regional tourism looks bright. With digital solutions, seamless distribution systems, and a focus on innovation, Trip.com is poised to be at the forefront of this growth, providing travelers with the best possible access to unforgettable experiences in Vietnam, Singapore, and beyond.

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