Western Sydney Convention Centre has taken a bold step toward redefining the region’s event landscape by appointing Encore as its exclusive in-house partner for next-generation AV and production solutions. This strategic alliance is designed to elevate every event across the growing Panthers Precinct, combining WSCC’s modern, high-capacity venues with Encore’s global leadership in event technology and creative production. As Western Sydney positions itself as a leading destination for business events, this partnership ensures a consistent, high-quality experience powered by cutting-edge innovation, seamless technical execution, and bespoke production services.

The Western Sydney Convention Centre (WSCC), located within the thriving Panthers Precinct in Penrith, has officially teamed up with Encore, a global leader in event technology and creative production services. This landmark partnership designates Encore as the sole in-house production provider for WSCC, paving the way for a transformative leap in how events are executed and experienced.

The collaboration arrives at a pivotal moment, following WSCC’s recent expansion that now includes over 4,000 square meters of flexible event space spread across the Panthers Precinct. This milestone significantly boosts the region’s status as an emerging business and tourism destination—just ahead of the grand opening of the nearby Western Sydney International Airport (WSI) in 2026.

With this enhanced footprint, WSCC is poised to attract a growing number of national and international conferences, business events, and exhibitions. The inclusion of Encore’s cutting-edge technology and world-renowned production expertise is set to redefine event experiences across the precinct.

Encore’s role will be integral to elevating the WSCC’s already advanced infrastructure, which includes a main auditorium with a 1,000-seat capacity. Beyond the convention centre, select spaces throughout the precinct have undergone significant upgrades to include state-of-the-art audio-visual and staging equipment—positioning WSCC as a future-ready venue.

Through this partnership, event organisers will benefit from Encore’s unmatched creative vision and technical proficiency. From seamless audio-visual integration to immersive LED displays and AI-driven technologies, Encore brings the most advanced event solutions in the Asia-Pacific region to Western Sydney’s doorstep.

Clients hosting events at the WSCC can expect an all-inclusive, streamlined service model with personalised production planning, custom AV solutions, and creative storytelling. Whether it’s a high-level business summit, industry exhibition, or gala celebration, every detail will be thoughtfully designed to deliver extraordinary impact.

Encore’s dedicated team will work hand-in-hand with WSCC’s event management professionals to provide end-to-end support, from concept development to on-site execution. This close collaboration ensures a flawless guest experience and allows every event to reflect the unique goals and brand of the organiser.

With this powerful partnership now in place, Western Sydney Convention Centre solidifies its reputation as a premier destination for high-impact events and positions itself at the forefront of the next generation of meetings and event production in Australia.

General Manager of the WSCC, Charles Young, said, “Encore brings an unmatched suite of cutting-edgetechnologies to help us deliver elevated client experiences. We’re proud to partner with them, a global leaderin technology and creative production. This new partnership reflects our commitment to excellence andforward-thinking conference and event hospitality.

Senior Director of Strategic Commercial Partnerships for Encore APAC, Katherine Pfahl, said, “We are excited to partner with the Western Sydney Convention Centre. This collaboration allows us to bring our cutting edge technology and creative event solutions to one of Sydney’s fastest growing regions. Our advanced production capabilities and innovative services will elevate every event at the venue, ensuring
unforgettable experiences for all clients. We look forward to making a significant impact together.”

By uniting the Western Sydney Convention Centre’s premier event infrastructure with Encore’s globally recognized production expertise, the partnership guarantees a consistently exceptional experience across all venues within the precinct. As Greater Western Sydney rapidly evolves into a prominent hub for conferences and corporate gatherings, this collaboration underscores a mutual commitment to delivering excellence, seamless coordination, and elevated service at every touchpoint.

Western Sydney Convention Centre has elevated regional event standards by appointing Encore as its exclusive in-house partner, delivering next-generation AV and production solutions that transform every event into a seamless, high-impact experience.

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