HBX Group is back with impact, and this time, it’s setting the stage in Panama City. For the first time ever, HBX Group brings MarketHub Americas 2025 to Panama City, creating a magnetic pull for the travel industry’s brightest minds. It’s not just an event—it’s a movement. A turning point. A bold leap into the future.

In this year’s highly anticipated edition, HBX Group brings MarketHub Americas 2025 to Panama City under a spotlight of innovation, strategy, and collaboration. But why Panama City? Why now? Because the industry is shifting, fast. And it needs a hub where old rules are questioned, and new futures are written.

As travel’s brightest minds gather, the energy is electric. The mission? To redefine tourism trends and rethink the very role of technology in this dynamic space. Yes, tourism trends and tech futures are no longer just buzzwords—they’re blueprints for survival and success.

And that’s exactly why HBX Group brings MarketHub Americas 2025 to Panama City with purpose. Because travel is no longer just about movement—it’s about meaning. It’s about data, behavior, resilience, and reinvention.

Moreover, as travel’s brightest minds collide, expect sparks. Expect breakthroughs. Expect this to be the moment where tourism trends and tech futures are not only discussed—but decided.

This isn’t just another conference. This is the place where the heartbeat of global tourism is recalibrated. And it all starts with HBX Group, right here in Panama City, right now.

HBX Group is bringing its iconic MarketHub Americas event to the heart of Latin America. From June 3 to 6, 2025, the travel industry will converge at the Megapolis Hotel in Panama City for what promises to be a game-changing edition of the company’s flagship summit.

With the theme “Connecting Horizons,” the event is set to unite over 500 leading B2B travel experts, tech innovators, and hospitality stakeholders. Their mission? To explore the evolving forces shaping global tourism and reimagine the industry’s next chapter.

A Region Ready for Reinvention

For the first time ever, MarketHub Americas lands in Panama—a vibrant, strategic gateway linking North and South America. Backed by Visit Panama, this location sets the stage for high-impact conversations around cross-continental collaboration, travel innovation, and digital transformation.

The timing is critical. As international travel continues its rebound, industry leaders are urgently seeking answers to new traveller behaviours, shifting demographics, and rapidly advancing technologies. MarketHub aims to provide them.

Voices Driving the Future of Travel

The event opens with an exclusive interview featuring Carlos Muñoz, HBX Group’s Chief Commercial Officer and Deputy CEO. Drawing on two decades of experience, he will offer a personal perspective on how travel has changed—and where it must go next.

Attendees will also hear from Olivier Ponti of ForwardKeys, who will unveil fresh data on global travel flows, emerging markets, and the shifting behaviours that are redefining how people explore the world.

A panel on next-gen travel trends will ignite dialogue around whether digital detox, hyper-personalisation, or slow travel is truly leading tourism’s future. Speakers like Una O’Leary from Virtuoso Travel will weigh in on how to better serve high-value travellers in a time of change.

The Gen Z Influence and the Power of Adaptation

The next wave of consumer influence is already here. Javier Cabrerizo, Chief Strategy & Transformation Officer at HBX Group, will dive into Gen Z’s rising impact on travel demand. His session will break down the expectations, values, and digital behaviours shaping tomorrow’s tourism economy.

This generational lens is essential. Travel brands that fail to align with Gen Z’s lifestyle-driven, purpose-led decision-making risk losing relevance. Cabrerizo’s insights will provide brands with the roadmap they need to stay ahead.

Industry Giants Join the Dialogue

Leaders from Visit Panama, Rappi, Morgan Stanley, and Amazon Web Services will also take the stage. Their collective focus? How to build resilience, accelerate innovation, and unlock new market opportunities through partnerships and tech ecosystems.

Their presence underscores a growing truth: the future of travel is interdisciplinary. Finance, e-commerce, government, and big tech all have a role to play in shaping how and where people move next.

Collaboration at the Core

MarketHub Americas 2025 is more than a conference. It’s a collaborative engine powered by leading partners, including Disney Destinations, Rixos Hotels, Minor Hotels, Clermont Hotel Group, Panama Crucero Tours, and Experience Kissimmee.

These brands recognize the importance of sharing insights, building trust, and aligning strategies in real-time. Their involvement ensures that attendees walk away not only with knowledge, but with connections and action plans that drive progress.

The Big Picture: Tourism’s New Era

As the travel ecosystem becomes more dynamic and complex, MarketHub Americas offers something rare—a space to pause, reflect, and reset. It’s where visionaries meet, ideas collide, and the future of global travel is reimagined.

For Panama City, the event marks a powerful moment of global visibility and local pride. For HBX Group, it’s a milestone in its mission to empower the industry with data, technology, and collaboration.

And for every travel professional attending, it’s an unmissable opportunity to shape what comes next.

The post HBX Group Brings MarketHub Americas 2025 to Panama City, Uniting Travel’s Brightest Minds to Redefine Tourism Trends and Tech Futures appeared first on Travel And Tour World.