On May twenty-first, Dubai in the United Arab Emirates served as the stage for a prominent international launch event introducing the upcoming “Heavenly Fragrance – Second Hainan International Agarwood and Yellow Rosewood Trade Fair.” This event serves as a global launch platform for the trade fair, which will be hosted in Hainan Province, located in the southern part of China. The press conference attracted attention from industry stakeholders, media representatives, and trade partners worldwide, highlighting Hainan’s strategic role in developing the agarwood and yellow rosewood sectors on the global stage.

The Hainan International Agarwood and Yellow Rosewood Trade Fair is widely regarded as a key provincial-level exhibition and one of the most prestigious international forums dedicated to the promotion of agarwood and yellow rosewood industries. Agarwood, also known as “oud,” is a highly valuable fragrant wood used in perfumes, incense, and traditional medicines, while yellow rosewood is prized for its use in luxury furniture and cultural artifacts. The fair’s inaugural edition, held in 2024, set a high standard by drawing together more than one thousand experts, traders, and representatives from countries participating in China’s Belt and Road Initiative (BRI). The event attracted over fifty-six thousand visitors, generating remarkable sales revenue of five hundred thirty-seven million Chinese yuan (equivalent to roughly seventy-four point five million U.S. dollars). It also marked the launch of the Global Agarwood Trade Alliance Initiative, which aims to foster international cooperation and streamline global trade practices for agarwood products.

Building on the success of its first edition, the second Hainan International Agarwood and Yellow Rosewood Trade Fair is slated to take place from November twenty-seventh to thirtieth, two thousand Scheduled for the twenty-fifth in Haikou, the vibrant capital of Hainan Province. The event will utilize a sprawling exhibition space spanning thirty thousand square meters and anticipates the participation of over five thousand guests, including industry leaders, investors, collectors, and policymakers. The organizers have extended invitations to select guests from regions including the Middle East, Southeast Asia, East Asia, Europe, and the United States. These attendees will be provided with complimentary accommodations for four nights and five days at specially designated five-star hotels in Haikou, enhancing their overall experience and fostering productive networking opportunities.

During the press conference, event organizers unveiled ambitious plans to deepen collaboration with agarwood enterprises in Southeast Asia and the Middle East. These efforts will be complemented by partnerships with the Hainan Agarwood and Yellow Rosewood Museum, a key cultural institution dedicated to preserving and promoting the heritage and craftsmanship associated with these valuable woods. Together, they intend to establish an international trading center within Hainan, which would serve as a hub for global agarwood commerce, research, and cultural exchange. This move underscores Hainan’s aspirations to position itself as a pivotal center for high-value wood products and international trade, while supporting sustainable development and innovation in the sector.

The Hainan Agarwood Industry Association took the opportunity at the press conference to present the latest developments and growth trends in China’s agarwood industry. They highlighted the increasing global demand for agarwood products, the advancement of cultivation and sustainable harvesting practices, and the expanding role of China in international markets. The association also emphasized the importance of fostering partnerships with foreign companies and strengthening regulatory frameworks to protect the industry’s long-term viability.

Several cooperation agreements were signed during the event between enterprises from the United Arab Emirates and Hainan. These accords are designed to enhance trade relations, facilitate knowledge sharing, and enable joint ventures ahead of the upcoming trade fair. By formalizing these partnerships, both sides aim to create a more integrated and efficient supply chain, promote innovative product development, and expand their reach in global markets.

After the press event, a group of close to twenty Chinese agarwood firms conducted on-site visits to manufacturers and fragrance marketplaces throughout Dubai. These visits provided valuable insights into regional consumer preferences, supply chain logistics, and market trends. The delegation’s interactions with Dubai-based industry players are expected to lay the groundwork for future collaboration and business expansion in the Middle East, a key market for agarwood products.

Overall, the press event in Dubai successfully elevated the profile of the Hainan International Agarwood and Yellow Rosewood Trade Fair, reinforcing Hainan Province’s growing status as an international hub for premium wood products. With the second edition of the trade fair on the horizon, the region is set to attract even greater global attention, investment, and participation from diverse markets. This development promises to contribute not only to economic growth but also to cultural exchange and sustainable industry advancement.

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