London has reaffirmed its status as Europe’s leading city for meetings, once again claiming the top spot in the 2025 rankings released by event technology expert Cvent. This marks the third consecutive year that the UK capital has dominated both destination and hotel categories across the continent, underscoring its ongoing appeal and authority in the global business events arena.

These rankings draw on extensive sourcing data from Cvent’s Supplier Network, capturing detailed activity such as requests for proposals (RFPs), bookings, and interactions from event planners around the world. London originally reached this pinnacle in 2019, prior to the widespread disruption caused by the Covid-19 pandemic. With international business travel now rebounding robustly, London’s re-emergence as the top meetings city highlights its ability to adapt and thrive in an evolving industry.

Close behind London, Barcelona and Madrid continue to maintain their positions at second and third place, confirming their status as vital hubs for European meetings and conferences. The announcement of these results coincided with the prestigious IMEX Frankfurt event held in May 2025, a key gathering for professionals in the meetings and events sector.

This year also saw Amsterdam climb two places to fourth position, reflecting the city’s growing reputation as a destination for business events, thanks to investments in infrastructure and venue offerings. Rounding out the leading European destinations are Lisbon, Paris, Berlin, and Rome, all securing solid places among the continent’s most sought-after meeting locations. Significantly, Prague and Dublin debuted in the top ten, achieving ninth and tenth spots respectively, while Frankfurt and Munich fell out of the top tier, indicating shifting demand patterns within Central and Western Europe.

London’s continued leadership is driven by substantial development in event spaces, hospitality, and unique experience offerings, which collectively enhance the city’s attractiveness to global event planners and attendees. The capital’s focus on innovation within its meetings industry ensures it remains competitive and relevant, providing a seamless blend of world-class facilities and rich cultural amenities.

In the hotels category, Vienna’s Imperial Riding School, part of Marriott’s Autograph Collection, was recognized as Europe’s premier meeting hotel, praised for its blend of historic charm and modern amenities tailored to business travelers. Barcelona’s Torre Melina and the Catalunya Congress & Convention Centre earned second place, followed by the Prague Marriott Hotel, Renaissance Barcelona Fira Hotel, and Budapest’s Dorothea Hotel, also from the Autograph Collection. These properties exemplify excellence in service and facility quality, meeting the sophisticated demands of today’s event planners.

The 2025 rankings introduced expanded criteria for hotel evaluation, including measures such as growth in RFP submissions and responsiveness to inquiries, highlighting the increasing importance of agility and service speed in securing business events.

Beyond Europe, Orlando, Florida, has risen to become North America’s leading meetings destination, surpassing well-known competitors like Las Vegas and Chicago. Its vast event facilities, acclaimed resorts, and convenient accessibility make it a preferred choice for large-scale conferences and corporate events.

In Asia Pacific, Singapore retained its top position as a meetings destination, benefiting from strong government support and advanced event facilities. Dubai remained the foremost city in the Middle East and Africa region, leveraging its strategic geographic location and rapidly growing hospitality sector. Cancun led Latin America and the Caribbean, reflecting its rising prominence as a preferred destination combining business amenities with leisure opportunities.

The 2025 Cvent rankings provide a comprehensive snapshot of a dynamic and fiercely competitive global meetings market. Cities worldwide are investing heavily to enhance venues, integrate new technologies, and elevate guest experiences, fostering innovation and improving standards across the sector. This competition ultimately enriches options for event organizers and attendees alike.

As corporate travel regains momentum following the pandemic, destinations that successfully blend accessibility, infrastructure quality, and engaging experiences are increasingly favored. London’s sustained dominance within Europe exemplifies these strengths and serves as a benchmark for other cities striving to expand their meetings footprint.

In summary, London’s continued reign as Europe’s top meetings city is a testament to its resilience, strategic investments, and capacity for innovation. Meanwhile, emerging cities such as Barcelona, Madrid, Amsterdam, Prague, and Dublin highlight the growing breadth and vitality of Europe’s meetings industry.

Hotel rankings now highlight evolving priorities, with swift responsiveness and outstanding service quality emerging as crucial factors setting properties apart. Globally, Orlando, Singapore, Dubai, and Cancun illustrate the widespread growth and competitive nature of the meetings sector, signaling an exciting future for business events on every continent.

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