As the European segment of the Formula 1 calendar ignites this week, Mastercard and the McLaren Formula 1 Team are coming together to deliver an unprecedented level of excitement and exclusive engagement for fans across the continent. With nine thrilling races scheduled at some of the most iconic circuits in Europe—including Italy, Monaco, Spain, Austria, the United Kingdom, Belgium, Hungary, and the Netherlands—Mastercard is poised to offer cardholders unique activations, exceptional experiences, and special offers that bring them closer to the sport and moments they cherish.

A Growing Passion for Live Sports in Europe

The timing of this collaboration perfectly aligns with a renewed enthusiasm for live sporting events. Mastercard recently conducted a comprehensive survey involving over fifteen thousand consumers across Europe, revealing a compelling trend: live sporting experiences rank high on the priority list for 2025. Remarkably, sixty-four percent of respondents indicated their intention to increase spending on attending live sports events compared to 2024.

This surge in demand for in-person sporting engagement underscores the importance of creating memorable, immersive experiences that go beyond watching a race. Mastercard’s partnership with the McLaren Formula 1 Team addresses this desire by offering fans not only access to world-class racing but also a suite of exclusive moments designed to deepen their connection with the sport and its vibrant culture.

“Europe is where Formula 1 was born – and it remains at the heart of the sport, with some of the most iconic races and passionate fans in the world.” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “As the season unfolds across legendary circuits from Monaco to Monza, Mastercard is proud to bring fans closer to the thrill of racing through exclusive access and unforgettable Priceless Experiences so they can feel part of the McLaren Racing team – no matter where they are.” 

Priceless Experiences Beyond the Track

Through Mastercard’s renowned experiential platform, priceless.com, cardholders gain access to an extraordinary selection of exclusive experiences that intertwine the thrill of Formula 1 with a variety of other global passions including music, entertainment, and culinary arts.

Across Europe, these experiences offer fans more than just race tickets. For example, Mastercard cardholders can embark on a picturesque private tour of England’s leading wine producer, where they will discover the rich history and craftsmanship behind some of the country’s finest vintages. This exclusive journey combines luxury and education, offering a sophisticated exploration of England’s blossoming wine scene.

In Italy, fans can enjoy a rare opportunity to visit the iconic Milan Cathedral after regular hours. Away from the bustling crowds, this private, intimate experience allows visitors to admire the cathedral’s breathtaking architecture and centuries of history in a serene and exclusive setting—something only accessible to Mastercard cardholders.

“We are incredibly excited to see the European leg kick off later this week at Imola. We know that 2025 is the year of experiences, with a recent Mastercard survey indicating that two thirds of European consumers are prioritizing ticking off their bucket list this year. Together with McLaren Racing, we’re looking forward to delivering unforgettable moments that make this possible for racing fans across the region and worldwide,” says Beatrice Cornacchia, Executive Vice President, Marketing and Communications, Asia Pacific, Europe, Middle East & Africa, Mastercard.  

For those seeking adventure, the Dutch region of Achterhoek offers a unique experience cruising its scenic waterways and countryside in a vintage amphibious car. This rare combination of land and water travel delivers an unforgettable sightseeing experience, allowing fans to appreciate the region’s natural beauty in an unconventional and thrilling way.

These priceless experiences highlight Mastercard’s dedication to crafting meaningful, one-of-a-kind moments that transcend the traditional spectator experience and connect fans to culture, history, and lifestyle.

Exclusive Access at Europe’s Most Prestigious Circuits

The European Formula 1 races stand among the most revered and challenging on the global calendar. From the legendary streets of Monaco and the historic Monza circuit in Italy to the high-speed thrills of Silverstone in the United Kingdom, each race venue offers its own distinct flavor and fan atmosphere.

Mastercard cardholders attending these races will benefit from bespoke hospitality packages and VIP privileges, providing a richer, more immersive experience. These offerings include exclusive behind-the-scenes tours, opportunities to meet McLaren drivers, access to dedicated fan zones, and limited-edition merchandise. Such access allows fans to feel intimately connected to the team and the sport, creating lasting memories beyond the checkered flag.

Enhancing Fan Engagement in a Booming Market

The rising enthusiasm for live sports attendance reflects an important shift in how fans want to engage with their favorite sports. Mastercard’s collaboration with McLaren is at the forefront of this movement, leveraging innovative technology and carefully crafted activations to offer fans unparalleled engagement.

This initiative also aligns with Mastercard’s global strategy to unite its community through shared passions. Whether it’s the adrenaline of high-speed racing, the cultural richness of historic European landmarks, or the joy of discovering gourmet culinary delights, Mastercard experiences create opportunities for fans to bond, celebrate, and immerse themselves in what they love.

Commitment to Sustainability and Innovation

Beyond fan experiences, both Mastercard and McLaren are committed to driving sustainability and innovation within the motorsport industry. As Formula 1 embraces greener technologies and strives to reduce its environmental footprint, Mastercard supports these efforts through sustainable activations and initiatives during the European races. This commitment enhances the overall experience by aligning with the values of modern sports fans who prioritize environmental responsibility.

Looking Forward to an Unforgettable Season

As the European Formula 1 races unfold throughout the season, Mastercard and the McLaren Formula 1 Team will continue to deliver electrifying moments and exclusive access that bring fans closer to the sport than ever before. With bespoke experiences spanning from the racetrack to cultural landmarks and scenic explorations, this partnership transforms traditional race attendance into a multidimensional adventure.

Fans can expect an exciting season filled with high-speed action, immersive hospitality, and unique opportunities to engage with the sport on a personal level. Mastercard’s dedication to connecting people through passion ensures that every cardholder can experience the thrill and prestige of Formula 1 in unforgettable ways.

In combining world-class racing with priceless experiences, Mastercard and McLaren set a new standard for how fans engage with sports—proving that the thrill of Formula 1 is truly a journey that extends far beyond the finish line.

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