In a rapidly evolving hospitality industry, Panache Hotel Group (PHG) is establishing itself as a major player with its bold approach to hotel management and innovation. With ambitious plans to expand its portfolio to 10 properties by late 2026, including a key entry into the New Zealand market, PHG is reshaping the landscape of hotel management in Australia and beyond.

Expanding Portfolio and Strategic Partnerships

PHG’s current portfolio includes a mix of well-known Accor-branded properties, such as Mantra on Hay in Perth and Peppers Docklands, as well as independently branded hotels like Melbourne City Suites, All Suites Perth, and Swan Valley Serviced Apartments.

These diverse offerings highlight the group’s commitment to catering to a wide range of guests, from luxury seekers to business travelers.

Looking forward, PHG plans to continue expanding its presence, remaining open to both global and regional hotel brand partnerships across Australia and New Zealand.

This flexible approach to growth allows PHG to maintain agility and respond effectively to the dynamic demands of the hospitality market.

Refurbishment and Property Improvements

PHG’s focus on quality is evident in its commitment to enhancing guest experiences through significant property improvements.

One notable project is the upcoming refurbishment at Peppers Docklands in Melbourne.

The extensive refresh will cover guest floors, public spaces, the lobby, lounge, and food and beverage outlets.

This revitalization will elevate the property’s overall appeal and position it as a premier destination in Melbourne, ensuring the hotel continues to meet the needs of today’s travelers.

An Entrepreneurial Culture Driving Results

PHG’s success can be attributed to its entrepreneurial culture and collaborative leadership style. The group’s results-driven approach and its commitment to finding innovative solutions for both guests and property owners have helped it build a strong track record of success.

By empowering teams to create value and implement sustainable outcomes, PHG ensures that both guests and hotel owners benefit from its growth.

“We’re building momentum by consistently driving sustainable outcomes for all stakeholders,” says Wilson Bao, CEO of Panache Hotel Group.

“With a strong commitment to growth in Australia and New Zealand, supported by great partners and a proven track record, PHG is well-positioned to thrive in this market.”

The ‘Lanchise’ Model: A Hybrid Approach to Growth

A key differentiator for PHG is its innovative “lanchise” model, a hybrid strategy combining leasing and franchising.

This approach allows PHG to lease properties from owners, providing them with a secure income stream, while also operating under established hotel brands.

This shared-risk model offers stability to property owners and flexibility to hotel brands, making it an attractive proposition for both parties.

“Our lanchise model ensures we balance owner stability with brand flexibility, which we believe is a unique and attractive proposition in the current hospitality environment,” says Thomas John, VP – Strategy & Development at PHG.

The Road Ahead: Poised for Success

With its distinctive business model, a robust growth pipeline, and a strong focus on property improvement, Panache Hotel Group is well on its way to making a significant and lasting impact on the Australian and New Zealand hospitality sectors.

The group’s innovative approach, combined with its commitment to quality and sustainable growth, ensures it will remain a key player in the competitive hospitality market.

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