Tahiti Tourisme Names Vaihere Lissant as New CEO Ahead of 2025 Travel Season, Promising Stability for French Polynesia’s Global Tourism Campaigns

Vaihere Lissant set to officially take charge as CEO of Tahiti Tourisme on May 15, 2025, the destination marketing organization (DMO) appears to be entering a new chapter of stability, innovation, and continuity. As the outgoing CEO Jean-Marc Mocellin remains at the helm until that date to ensure a seamless handover, stakeholders within French Polynesia’s travel and tourism sectors are optimistic that this leadership change will reinforce the momentum already built in global marketing, digital transformation, and visitor engagement.

The timing of this announcement—just ahead of the 2025 summer travel season—is particularly significant for tour operators, airlines, and cruise lines that depend heavily on reliable partnerships and steady leadership in destination promotion.

Digital Excellence to Define Future Tourism Campaigns
Under Lissant’s decade-long tenure as Chief Marketing Officer, Tahiti Tourisme emerged as one of the most agile DMOs in the Pacific, with strong digital tools tailored to market specificity. She had previously been responsible for developing and overseeing the destination’s marketing communication strategies across multiple markets, including France, the U.S., Japan, and regional Pacific nations.

Her key accomplishments include spearheading the development of 18 B2C websites under Tahiti Tourisme’s digital umbrella. These platforms have helped travelers from across the globe connect more personally with the Islands of Tahiti and access local tourism services, event updates, and cultural experiences.

Industry insiders expect that in her new role, Lissant will double down on these capabilities—particularly in enhancing multi-language accessibility, user-friendly booking tools, and immersive virtual experiences that appeal to next-gen travelers.

Reassurance for International Tour Operators and Airlines
The appointment of Lissant has been interpreted by many in the international travel trade as a signal of both stability and continuity. The fact that she has been working closely with Mocellin throughout his tenure means that there will be no abrupt strategic shift. Instead, stakeholders can expect a sustained commitment to the roadmap already set forth by Tahiti Tourisme.

This is reassuring news for global tour operators, air carriers like Air Tahiti Nui, and luxury cruise lines operating in the South Pacific, especially as they plan their marketing and logistics strategies for the second half of 2025. With the destination continuing to rise in popularity for long-haul travelers seeking cultural immersion, wellness, and nature-focused holidays, consistent branding and messaging will be critical.

A Global Ripple Effect on Island and Adventure Travel Markets
Lissant’s leadership marks a symbolic turning point not only for the Islands of Tahiti but for island tourism as a whole. Her ascent reflects the broader industry trend of female executives rising into top positions in traditionally male-dominated leadership structures within tourism boards.

The global implications of her promotion could ripple across similar destinations—from the Maldives and Seychelles to Fiji and the Caribbean—many of which are watching how Tahiti positions itself in the increasingly competitive world of experiential, sustainable, and heritage-based travel.

Given the uptick in travel to Pacific destinations post-pandemic, Lissant’s strategic vision will likely influence traveler decision-making and tour product development in the region. Destination marketers and tourism boards in other parts of the world may take cues from how she leverages digital platforms to diversify Tahiti’s appeal beyond the luxury and honeymoon segments.

Local Leadership with Global Vision
Born in the Islands of Tahiti and having joined the organization in 2014, Lissant brings a deeply rooted understanding of the cultural, environmental, and economic dimensions of French Polynesia. Her leadership is expected to enhance the authenticity and credibility of future promotional campaigns.

With tourism representing a significant share of Tahiti’s GDP, her insights into local business dynamics and community-based tourism will likely influence policies that impact both residents and travelers. For instance, initiatives focused on sustainable tourism, marine conservation, and cultural preservation could see greater integration into destination marketing efforts moving forward.

Industry Reactions: A Strategic and Celebrated Internal Promotion
Outgoing CEO Jean-Marc Mocellin described her appointment as a “natural choice” and highlighted the decision as a “well-earned internal promotion.” He pointed out her steady hand and professionalism, which he said had played a pivotal role in the success of Tahiti Tourisme during his leadership.

Stakeholders in the tourism industry, including hoteliers, event planners, and local DMCs, have widely welcomed the move. As tourism competition intensifies across the Pacific and Southeast Asia, the reassurance of a familiar and competent leader has helped boost confidence in long-term destination planning.

Anticipated Focus Areas Under Lissant’s Leadership
While she has yet to outline her formal strategic plan as CEO, several focus areas are already anticipated based on her prior work:

Sustainability-first marketing that integrates cultural stewardship with environmental responsibility
Further development of the “Embrace Mana” branding, which positions Tahiti as more than a beach destination
Tech-enabled marketing experiences, including AR/VR travel previews and AI-powered trip planning
Partnership growth with both traditional operators and digital travel platforms

These priorities align closely with the broader global tourism trends seen in 2024 and projected through 2025, where travelers are increasingly seeking destinations that are meaningful, less commercialized, and deeply immersive.

The Road Ahead: May 15 and Beyond
Lissant’s official start date on May 15, 2025, will come at a pivotal moment, as many travelers finalize their summer travel plans. Her appointment may also boost media attention and consumer interest in Tahiti right as vacationers in North America and Europe begin researching long-haul, exotic getaways.

With her dual expertise in international communication and destination development, Lissant is expected to fortify Tahiti’s position as one of the South Pacific’s most aspirational destinations.

Takeaways for the Travel Industry

A rare internal promotion reflects long-term strategic continuity.
Digital-first leadership could set a model for other island DMOs.
The timing aligns with peak planning season for summer 2025 travel.
Global travel brands may find expanded partnership potential with Tahiti Tourisme.

Final Thought: A Homegrown Leader Ready to Elevate a Global Icon
Vaihere Lissant’s rise to the top of Tahiti Tourisme isn’t just a professional milestone—it’s a reflection of how homegrown leadership can shape the future of global travel. As the industry continues to evolve, her unique blend of cultural insight, marketing acumen, and digital foresight could serve as a blueprint for the next era of tourism marketing—not just for the Islands of Tahiti, but for emerging destinations worldwide.

Travelers, advisors, and media partners alike will be watching closely as Lissant steps into this role. The future of French Polynesia’s tourism is in experienced hands—and the world is ready to rediscover its magic.

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