Portugal, Spain and Italy lead hotel investment rankings with Lisbon, Madrid and Rome gaining significant attention marking a transformative year for hospitality.

Portugal has secured its place among the top three most attractive hotel investment destinations in Europe, ranking third alongside Spain, which holds the top spot, and Italy in second place, according to Publituris.

Lisbon, for the first time, enters this prestigious ranking, taking the fourth position as one of the most appealing cities for hotel investment.

This data is highlighted in the European Hotels Investor Intentions Survey 2025 by CBRE, which reveals that investors are becoming increasingly optimistic about the European hotel sector, with over 90% of them planning to maintain or increase their investment allocations.

Spain continues to dominate as the leading investment destination for the second consecutive year, while Italy has surged to second place, overtaking the United Kingdom. The growing interest in Spain is fueled by solid long-term market fundamentals and steady tourist demand, while Italy’s diverse hospitality offerings and the rise of world-class hotels have contributed to its increased appeal.

Portugal shares third place with the United Kingdom, while France and Greece hold steady in fourth and fifth place, respectively.

On the city level, London remains the top investment choice, followed by Madrid, which has strengthened its position as the second most attractive city for hotel investments. Rome has climbed to third place, up from fourth in 2024. Lisbon and Barcelona round out the Top 4 and 5, respectively.

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