The Tourism Authority of Thailand (TAT) is set to host the 43rd edition of the Thailand Tourism Festival 2025, from March 26 to March 30, running daily from 10:00 AM to 9:00 PM at the Queen Sirikit National Convention Center. Entry is complimentary.

The festival this year highlights Thailand’s tourism offerings with the theme “Five Essential Experiences in Thailand,” incorporating the idea of Carbon Neutral Tourism to align with the “Amazing Thailand Grand Tourism & Sport Year 2025.”

Ms. Thapanee Kiatphaibool, TAT Governor, noted that the festival is one of this year’s Grand Festivities, designed to inspire travel, create Grand Moments, and deliver instant joy, encouraging domestic tourism throughout the year. TAT expects approximately 130,000 attendees over the five-day festival, with a projected reach of 45 million impressions.

In line with Thailand’s sustainable tourism strategy, the Governor added, “Now in its third year, TAT continues to uphold its core mission of promoting sustainable tourism. The festival includes the ‘Zero Waste to Landfills’ initiative, with 14 designated waste-sorting points across the venue to minimise landfill waste. All waste will be properly separated and disposed of, with an ambitious target to keep unsorted waste below 10%—reflecting TAT’s commitment to making tourism a true force for sustainability.”

To support the event’s eco-friendly focus, public transport options such as the MRT (Queen Sirikit National Convention Center Station), taxis at the G Floor Lakeside entrance, and bus route 136 are recommended. Visitors are also encouraged to download the Amazing Thailand app, which includes a 3D venue map and AR navigation for easy exploration. The app provides a complete schedule of main stage activities and personalized event alerts.

The festival spans nine key activity zones, including five regional village zones and four themed highlight zones, offering an immersive experience of Thailand’s cultural and travel highlights. Guests can explore iconic landmarks, photo spots, local cuisine, unique travel showcases, cultural performances, and engaging workshops.

Zone 1: Amazing Thailand

Celebrating the Tourism Authority of Thailand’s 65th anniversary, this zone offers an immersive exhibition featuring a TeamLab-style installation and an impressive 3D video wall. Highlights include retro photo ops at Chayanitikorn Studio, coffee at the Amazing Coffee corner, the Osotho Magazine photo exhibition, and sustainable shopping at eco-friendly Flea Market stalls.

Guests can participate in sustainability-focused workshops, attend talks with travel creatives, and get travel advice at the 1672 Travel Buddy counter. Souvenir redemption is available through the Art Toy Journey Collection, with one stamp earned for every 100 Baht spent, limited to 100 per day. Entertainment includes performances by DICE, the cast of GELBOYS: Unspoken Feelings, and a fan session with lead actors from RESET.

Zone 2: Eastern Village

This zone highlights the rich diversity of Thailand’s eastern region, showcasing attractions such as Butterfly Kingdom from Pang Sida and Ta Phraya National Parks in Sa Kaeo, along with the impressive two-meter “Nong Moo Deng.” (bouncy pygmy hippo), and the seagull-viewing spot in Bang Pu.

Over 50 food stalls offer regional specialties such as Rayong and Chanthaburi durian, crispy noodles with Marian plum, bamboo sticky rice shots, mantis shrimp noodles, and pork curry with chamuang. The zone also offers DIY crafts, live music, performances, and puppet shows.

Zone 3: Central Village

This zone brings to life Hua Lamphong Railway Station, the SRT Royal Blossom train, and Mrigadayavan Palace, perfect for vintage photo ops. The “Million Market” walking street features local favorites like Boonlert’s roast pork noodles, Mae Lek’s khao chae, and Mae Thiam’s golden rolls.

A nostalgic street food area offers treats like giant rice crackers, sweet potato balls, and rocket soda. Performances include Sornram Nampech, Keng Tachaya, Koh Mr. Saxman, Suntaraporn ballroom, and 1970s-inspired music.

Zone 4: Northern Village

Set in a Modern Lanna-style environment, this zone showcases a giant LED screen, a 3D animation of the “Nong Ava” tiger cub from Chiang Mai Night Safari, and the Blue Cave in Tak. Regional dishes like Nam Ngiao curry noodles, Khao Hor Sao Laplae, and Khao Perb are available, alongside relaxing experiences from Sappaya Spa and Sira Spa.

Performances feature John Nattachot, Better Weather, and students from northern dramatic arts colleges.

Zone 5: Southern Village

Celebrating the south’s rich culture, this zone features symbols like the pink dolphin mascot, Surin Circle, Yaring Palace, and batik-inspired arches. Visitors can indulge in southern dishes such as Betong chicken rice, grilled pork from Trang, GI-certified oysters, and Esan teh tarik.

The “Lard Craft…Long Lae Ta” zone offers DIY activities using local materials, while traditional southern massages are available at “Lard Klai Sen.” The UNESCO-listed Nora dance, teh tarik dance, and Ram Wong Wian Krok are performed daily from 18:00–19:00.

Zone 6: Northeastern Village

This zone presents the Isan region’s culture, featuring a seven-meter incense tree, Yasothon’s rice garlands, and Loei’s Phi Ta Khon masks. Visitors can sample Isan dishes such as Jaew Hon hot pot, fermented sausage, and fried sour pork.

The zone also offers art therapy workshops and features luk thung music and cultural performances.

Zone 7: TAT Partners and Travel Mall

This zone highlights key partners of the Tourism Authority of Thailand (TAT), including DASTA, EGAT, and the Ministry of Culture. The TAT Travel Mall offers travel packages from organizations like the Tourism Council of Thailand and the Thai Ecotourism and Adventure Travel Association.

Zone 8: Main Stage

The Main Stage features performances by top Thai artists such as Sornram Nampetch, Kantong Thungngoen, MEAN, and Tai Orathai, with fan meetings and cultural events. The stage also hosts the Miss Thailand Tourism Festival pageant, fashion shows, and performances by celebrity duos.

Zone 9: Sustainable Tourism Goals

This zone emphasizes Thailand’s commitment to sustainability, featuring a striking sculpture of a Bryde’s whale made from 90 kilograms of plastic waste. The Green Playground offers a map of low-carbon destinations, and TAT ECO PARK promotes sustainable travel. The zone concludes with a performance by Serious Bacon and a talk on sustainability by Kong GREEN GREEN.

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