Thailand’s meteoric rise as one of the world’s top travel hotspots can be attributed to a combination of factors, including the massive success of HBO’s The White Lotus, whose current season is set in this vibrant destination.

According to recent data from Squaremouth, a leading travel insurance comparison platform, Thailand has surged into the top 15 most popular global destinations for 2025, seeing a 12% increase in popularity since 2024. This surge mirrors the boost Sicily experienced after The White Lotus season two (which saw a 32% rise in searches). With this upward trend, Thailand is on track to break tourism records in the coming months.

Squaremouth’s data also highlights that trips to Thailand not only last longer but are also more budget-friendly compared to many other global destinations, with travel insurance providing additional peace of mind.

Longer Stays in Thailand

Thailand boasts the longest average trip duration among the top 15 global destinations, with travelers staying an impressive 25 days on average—66% longer than the typical international trip, which lasts around 15 days.

A More Affordable Experience

Beyond longer stays, Thailand offers significant savings for travelers. The average cost of a trip to Thailand is $3,275—41% less than the international average of $5,617.

Lower Insurance Premiums Add Extra Value

Travelers to Thailand also enjoy a break on insurance premiums, which are 45% lower than the global average of $219. This allows visitors to extend their vacations while still feeling secure, knowing they have affordable insurance coverage.

Rising Demand for Travel Insurance in Thailand

The growing popularity of longer trips to Thailand has led to an increase in demand for travel insurance plans that offer coverage for medical emergencies, trip cancellations, and other potential issues. With extended stays becoming more common, travelers are seeking protection to ensure their journeys are safe and stress-free.

In sum, Thailand is becoming a destination of choice not only for its beauty and cultural richness but also for offering affordable, extended stays with the added benefit of travel insurance coverage.

“As Thailand’s popularity continues to soar, we’re seeing an increasing trend of travelers seeking longer stays and more adventurous experiences,” said Ned Tadic, Manager of Public Relations at Squaremouth. “This shift is driving a growing demand for travel insurance that provides comprehensive protection, ensuring that travelers can explore Thailand with confidence.”

How Travel Insurance Can Provide Essential Protection

Travel insurance is a vital safeguard for travelers visiting Thailand and other exciting, exotic destinations. Here are some key benefits of having travel insurance:

• Trip Cancellation: If you have to cancel your trip due to unexpected events, this benefit reimburses your prepaid, non-refundable travel expenses.
• Emergency Medical and Medical Evacuation: These benefits cover medical emergencies or the need for evacuation in case of illness during your travels.
• Cancel For Any Reason (CFAR): This flexible option allows you to cancel your trip for any reason and receive reimbursement for most non-refundable costs, offering peace of mind when plans change unexpectedly.
• Adventure & Sports Travel Insurance: For those seeking adventure, this coverage protects you while engaging in high-risk activities typically excluded from standard policies, such as scuba diving, surfing, motorcycle riding, and ziplining.

Having comprehensive travel insurance ensures that you’re protected against a wide range of unforeseen circumstances, allowing you to enjoy your trip with confidence.

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