Bulgaria launches an international advertising campaign on National Geographic and 24 Kitchen, promoting its wine, culinary, and MICE tourism in nine countries.

Bulgaria’s Ministry of Tourism has launched an extensive international advertising campaign across the National Geographic and 24 Kitchen channels, which are part of The Walt Disney Company Ltd and Warner Bros, as announced on March 20.

This television campaign, aimed at promoting Bulgaria as a prime destination for congress, culinary, and wine tourism, began on March 20 across nine countries and will run until the end of April. Alongside this, a digital campaign featuring popular pre-roll formats and new clips on YouTube is also being executed.

The media partnership includes the airing of 2,430 TV spots in nine key European marketsA specialized team from the media group traveled to Bulgaria exclusively for this partnership, shooting two 30-second advertisements showcasing the country’s “Wine and Gastronomy” and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism offerings., Incentives, Conferences, and Exhibitions) tourism.

This campaign builds on the long-standing partnership between the Ministry of Tourism and National Geographic, and it is part of Bulgaria’s Annual Programme for National Tourism Advertising.

The primary aim of the campaign is to position Bulgaria as an attractive, safe, and year-round destination with a wide range of tourism experiences. National Geographic, a globally trusted media outlet reaching 760 million households, is renowned for its focus on travel, culture, and nature, making it an ideal partner for this initiative.

The post Bulgaria Sets Its Sights On Global Tourism Growth With Bold Advertising Campaign On National Geographic And 24 Kitchen Highlighting Wine, Gastronomy, And MICE Sectors appeared first on Travel And Tour World.