Bangkok Airways Pcl is preparing to place an order for up to 30 new aircraft as part of a major fleet renewal initiative, aiming to capitalize on the surge in tourism fueled by the success of the popular television series The White Lotus.

The Thai airline is set to approach aircraft manufacturers Airbus SE, Boeing Co, and Embraer SA for the acquisition of at least 20 single-aisle jets in the first half of this year, with an option for around 10 additional planes, according to CEO Puttipong Prasarttong-Osoth. The airline intends to expand its fleet to a minimum of 30 jets over the next four to five years, which may include leasing some of the aircraft.

Bangkok Airways operates key routes between Bangkok and top tourist spots, including Koh Samui, a primary filming location for the latest season of The White Lotus, where the airline also owns the airport. The popularity of the show is anticipated to attract a significant influx of tourists to Thailand, with the government forecasting a record 40 million visitors this year.

According to CEO Puttipong, the airline has already experienced a 14% rise in advance flight bookings for the second quarter, defying the usual low season for Thai tourism.

Bangkok Airways expects a 10% to 20% increase in passenger numbers on its Koh Samui routes, building on last year’s 2.7 million passengers. As the owner of the island’s airport, the airline effectively holds a monopoly on flights to this popular destination.

In response to the growing demand, Bangkok Airways will commence a 1.5 billion baht (US$45 million or RM198.12 million) renovation of Samui airport in the second half of this year. The project, which is set to last for three years, will proceed while the airport remains operational. The airline has also secured approval to increase daily flights to 73 from the current 50.

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