Korean company Sono Hospitality expands its global luxury footprint by transforming Guam’s top golf courses into elite resorts while strengthening its aviation presence.

SEOUL, SOUTH KOREA – South Korea’s premier hotel and resort company, Sono Hospitality Group, is making bold strides in expanding its global presence with a series of high-profile acquisitions. On March 1, 2025, the company officially acquired the Onward Mangilao Golf Course in Guam, marking another step in its ongoing effort to dominate the luxury leisure market.

The acquisition, described by the company as an example of “opportunity meeting demand,” comes as part of a broader strategy to strengthen Sono’s influence in premium golf tourism. With the purchase, Onward Mangilao Golf Course will be rebranded as Sono Felice Country Club Guam Mangilao, aligning with Sono’s renowned Felice brand, which represents high-end golf resorts and hospitality services. This move complements its earlier acquisition of the Onward Talofofo Golf Course, which has now been transformed into Sono Felice Country Club Guam Talofofo.

Revitalizing Golf Tourism in Guam

Guam has long been a sought-after destination for golfers from Japan, South Korea, and beyond, known for its scenic fairways, oceanfront views, and challenging courses. With its latest acquisitions, Sono Hospitality Group is set to revitalize the island’s golf tourism industry, introducing luxury resort experiences, state-of-the-art facilities, and curated travel packages tailored to golf enthusiasts.

These developments are expected to attract affluent travelers and elevate Guam’s standing as a premier golf tourism hub. Sono plans to implement significant upgrades to both courses, introducing advanced club facilities, exclusive memberships, and enhanced hospitality services to cater to international visitors.

Breaking into the Aviation Industry: Sono Acquires T’Way Air

Beyond golf and hospitality, Sono Hospitality Group is making waves in the aviation industry with its acquisition of South Korean airline T’Way Air. This move signals Sono’s ambitions to diversify its portfolio and create an integrated travel ecosystem, allowing travelers to seamlessly fly, stay, and play under the Sono brand.

By acquiring T’Way Air, Sono aims to expand direct air connections between South Korea, Guam, and other key international destinations, ensuring a streamlined experience for travelers seeking luxury golf and resort stays. Strategic flight routes, premium travel packages, and exclusive benefits for Sono guests are expected to be part of the airline’s future offerings.

A Vision for Integrated Luxury Travel

Sono Hospitality Group’s recent acquisitions showcase its long-term vision of creating an interconnected travel experience where luxury accommodations, world-class golf, and convenient air travel come together seamlessly. The company’s growing influence in the Pacific and beyond positions it as a leader in premium hospitality and tourism.

As part of its expansion, Sono is investing heavily in infrastructure, technology, and guest experiences, ensuring that its properties and services reflect the highest standards of luxury and convenience. Industry experts predict that Sono’s bold moves will set new benchmarks for integrated travel experiences, especially for high-net-worth individuals seeking exclusive leisure getaways.

With strategic investments, cutting-edge hospitality concepts, and a strong foothold in both tourism and aviation, Sono Hospitality Group is well on its way to becoming a dominant force in global luxury travel.

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