Adelaide’s iconic Victoria Square is set for an exciting new transformation, with a major facelift that promises to elevate the city’s hospitality scene. The Hilton Adelaide, a cornerstone of luxury in the city, has officially been acquired by Amora Hotels & Resorts, a renowned Thai family-owned brand with big aspirations for expanding its presence in Australia.

Amora’s plans go beyond just a name change. They are investing $40 million to revamp this landmark hotel, aiming to redefine the Adelaide experience with a sleek, modern design while maintaining its rich heritage.

For more than four decades, Hilton Adelaide has been synonymous with luxury and elegance, hosting prestigious events, conferences, and gatherings in the heart of the city. Its prime location in the central business district, with the world-famous Adelaide Central Market right next door, has made it a favorite for international tourists, corporate executives, and celebrities alike.

Now, Amora is bringing its vision to Adelaide, promising a comprehensive upgrade that will overhaul every corner of the hotel, from guest rooms to dining areas, meeting spaces, and event venues. The transformation is designed to meet the evolving needs of today’s travelers while preserving the essence of the building’s storied past.

Amora is no stranger to the Australian market. The brand already boasts a presence in cities like Sydney, Melbourne, and Brisbane, and has several luxury properties in Thailand. Their investment in Adelaide is a clear indication of the city’s growing appeal as a destination for both business and leisure travelers.

With Adelaide’s tourism numbers rising, driven by its vibrant food and wine scene, dynamic business sector, and growing global recognition, Amora’s decision to invest here signals that the city is moving into a new phase of its hospitality evolution. The timing couldn’t be more perfect for this investment, as the city continues to solidify its position on the global travel map.

Though specific details of the redesign are yet to be fully revealed, one thing is certain: the transformation will be a comprehensive reinvention. The plan is to blend Amora’s signature modern style with the hotel’s historical charm, ensuring that guests experience the best of both worlds—contemporary luxury alongside timeless elegance.

The Hilton Adelaide, which has stood proudly at 233 Victoria Square since 1982, has long been a cornerstone for high-end business and leisure travelers. With 377 rooms, numerous meeting and event spaces, and premium amenities like a tennis court, gym, and swimming pool, it has set the standard for luxury in Adelaide. Dining options such as COAL Cellar + Grill and The Collins Bar have also made the hotel a favorite for locals and visitors alike.

As the hotel undergoes its $40 million makeover, it marks the beginning of a new chapter for Adelaide’s luxury hospitality scene. Hilton will conclude its management of the property in June 2026, closing out nearly four decades of history at this iconic Victoria Square location. The future looks bright for this newly revamped landmark, set to redefine the Adelaide experience for years to come.

The post Amora Hotels & Resorts Announces Visionary Forty Million Dollar Overhaul of Hilton Adelaide, Paving the Way for a New Era of Luxury in Victoria Square appeared first on Travel And Tour World.