The ITB Berlin 2025 was a grand showcase of global tourism, bringing together top industry leaders, travel professionals, and government representatives from across the world. Among the distinguished attendees was Anand Tripathi, Additional Director, Department of Tourism, Rajasthan, India, who shared exclusive insights into how Rajasthan is evolving as a multi-faceted travel destination. From its heritage tourism stronghold to its growing focus on MICE, wedding, medical, and wellness tourism, Rajasthan continues to set benchmarks in the global travel industry.

Rajasthan at ITB Berlin 2025: Showcasing India’s Largest Tourism State

Opening the conversation, Anand Tripathi emphasized Rajasthan’s prominence as India’s largest state, renowned worldwide for its heritage, culture, and royal hospitality.

“As you can see from our stall, we represent the state of Rajasthan, which is the largest state in India. We have plenty of attractions and tourism products that we are showcasing here,” he shared.

While Rajasthan is globally recognized for its heritage and cultural tourism, the state is now diversifying its tourism portfolio by actively promoting MICE tourism, wedding tourism, medical and wellness tourism, rural tourism, and religious tourism.

“Traditionally, Rajasthan has been known as a must-visit destination for heritage and cultural tourism. However, we are now expanding into new tourism segments, such as MICE, wellness, and wedding tourism, offering a diverse range of experiences for travelers.”

Rajasthan: The Land of Kings and Royalty

Rajasthan’s identity as the “Land of Kings” makes it a one-of-a-kind destination that seamlessly blends grandeur, history, and modern luxury. The state’s palatial hotels, ancient forts, and historic temples create an immersive travel experience, drawing millions of visitors annually.

“Rajasthan is all about heritage and the old-world charm of a bygone era. As the name suggests, Rajasthan is the ‘Land of Kings,’ and everything in the state reflects grandeur and royalty. The attractions and tourism experiences here are unlike anything else in the world.”

Rajasthan’s Emerging MICE and Business Tourism Landscape

In recent years, Rajasthan has emerged as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination in India.

“Rajasthan is fast emerging as a preferred destination for MICE tourism. It is an ideal place for business travelers due to its proximity to India’s capital, New Delhi. Visitors can attend conferences and events while indulging in Rajasthan’s royal hospitality and cultural offerings.”

The government is actively working on infrastructure enhancements, venue expansions, and seamless digital integration to make Rajasthan a global hub for business tourism.

Rajasthan’s Tourism Innovation: Technology & Real-Time Information

The Rajasthan government is leveraging technology-driven solutions to enhance traveler experiences.

“As a government, our primary goal is to ensure that travelers have access to real-time and authentic tourism information. Technology plays a key role in delivering seamless travel experiences.”

This includes AI-driven tourism assistance, digital marketing campaigns, and a robust online presence to attract international travelers.

Final Thoughts: Rajasthan’s Future in Global Tourism

Rajasthan continues to push boundaries in tourism diversification while retaining its cultural essence. With a perfect blend of history, luxury, and modern experiences, the state is positioning itself as a top travel destination for both leisure and business travelers.

“Whether you’re a cultural enthusiast, a business traveler, a wellness seeker, or someone looking for a grand wedding venue, Rajasthan offers an unparalleled experience.”