United Kingdom and Ireland welcome Guinness to Covent Garden with a £73M microbrewery, exclusive brews, rooftop bar, immersive tours, and 150 new jobs.

Covent Garden is set for an exciting transformation as Guinness brings a touch of Dublin’s brewing heritage to London. The much-anticipated Guinness microbrewery at Old Brewer’s Yard is now well underway, promising an immersive experience for beer enthusiasts and visitors alike.

Reviving a Historic Brewing Legacy in London

Following the success of Guinness experiences in Dublin and Edinburgh, London is the latest city to welcome a major brewery and distillery at its heart. The project, announced in 2022 with a £73 million investment, is breathing new life into Old Brewer’s Yard—a site with a rich brewing history dating back over 300 years.

The 50,000-square-foot venue will offer far more than just fresh pints of Guinness. It will feature event spaces, a state-of-the-art microbrewery, and an open-fire kitchen restaurant complete with a rooftop bar boasting breathtaking 360-degree views of the city.

A One-of-a-Kind Guinness Experience

Visitors will have the opportunity to tour the facility with expert guides, similar to the world-famous Guinness Storehouse in Dublin. The microbrewery will craft limited-edition Guinness brews, offering a unique experience that beer lovers won’t find anywhere else in London.

For those looking to take a piece of the experience home, an exclusive merchandise shop will offer special edition Guinness collectibles. This venue will also serve as the flagship location for Guinness’s London training programme, ensuring world-class quality in every pint poured across the city.

Major Updates and Opening Timeline

While an exact opening date is yet to be confirmed, Guinness has shared key updates on the construction progress. The roof slab at Shelton Street has been successfully poured, the primary steel framework is in place, and the Northern Parapet Brick Wall is now complete. With final brick repairs nearing completion, London’s Guinness fans won’t have to wait much longer to raise a glass in this historic venue.

Boosting Jobs and Tourism in London

Beyond its role as a landmark for beer lovers, the Guinness microbrewery will also have a significant economic impact, creating 150 new jobs in the Covent Garden area. Given that the Guinness Storehouse in Dublin welcomed over 1.5 million visitors from 165 countries in 2023, London’s new addition is expected to become a major tourism draw.

With its perfect blend of history, innovation, and immersive experiences, Guinness at Old Brewer’s Yard is set to become one of London’s must-visit destinations for both locals and international travelers.

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