World Travel Inc. (WTI), a U.S.-based, employee-owned leader in mid-market travel management, has joined forces with Paramek, a premier IT solutions and customer service provider in the tourism sector, to establish a state-of-the-art technology innovation center in Uruguay.

This new center marks a significant milestone in WTI’s commitment to fostering an ecosystem of continuous innovation, reinforcing its mission to simplify travel through a seamless blend of high-touch, personalized service and advanced technology.

The Uruguay-based facility will enable WTI to elevate global customer support, fortify its technological infrastructure, and enhance data-driven decision-making. Key areas of focus include leveraging artificial intelligence (AI) and machine learning to optimize customer service, expanding content accessibility via the New Distribution Capability (NDC), and accelerating the adoption of a dynamic retail model.

“We’re thrilled to be partnering with Paramek to open a technology innovation center in Uruguay,” said Erika Moore, president of WTI. “Paramek knows the travel industry well and can attract the most sophisticated talent in the Uruguayan market.”

Added Moore, “Our goal at World Travel is to be the industry leader in travel program technology. We’re doing that by leveraging the strong foundation we’ve built around customer service and are elevating it to the next level by incorporating the use of innovative technology to increase speed, efficiency, and personalization for our clients’ travel programs.” 

Uruguay boasts a highly skilled and well-educated workforce with expertise in blockchain and other cutting-edge technologies. The country offers a cost-effective business environment and a strategic location, making it ideal for serving clients across Latin America, North America, and Europe.

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