The 2025 South’s Best Awards, hosted by Southern Living, have once again highlighted the top destinations, accommodations, and dining experiences across the Southern United States. These annual awards, which have become a hallmark for regional tourism, showcase the best cities, beach towns, hotels, and restaurants as voted on by readers.
As travel trends continue to evolve, industry experts have noted that these rankings play a significant role in guiding travelers toward must-visit destinations in the South. With categories ranging from top barbecue joints to best beach towns, the awards recognize both emerging hotspots and long-standing favorites, reflecting the ever-changing preferences of travelers.
Charleston Continues Its Reign as the Best Southern City
Charleston, South Carolina, has once again been named the South’s Best City, marking its ninth consecutive year in the top spot. Known for its rich history, thriving culinary scene, and Southern hospitality, Charleston remains one of the most sought-after destinations in the United States.
The city’s cobblestone streets, well-preserved historic buildings, and scenic waterfront views continue to captivate travelers, while its award-winning restaurants and boutique hotels provide an unmatched visitor experience.
The Rise of New Southern Travel Hotspots
While Charleston has maintained its top position, several other Southern cities have gained recognition, reflecting the region’s growing tourism appeal. The top ten best cities include:
- Charleston, SC
- Savannah, GA
- Asheville, NC
- New Orleans, LA
- Nashville, TN
- Greenville, SC
- St. Petersburg, FL
- Chattanooga, TN
- Atlanta, GA
- Lexington, KY
This year’s survey also marked the first-time inclusion of Tampa, Florida, and Annapolis, Maryland, in the Top 20 South’s Best Cities, a testament to their rising popularity among travelers.
Best Beach Towns: St. Simons Island Takes the Spotlight
For travelers seeking coastal getaways, St. Simons Island, Georgia, has been named the South’s Best Beach Town, followed closely by Gulf Shores/Orange Beach, Alabama, and Hilton Head Island, South Carolina.
These destinations, known for their pristine shorelines, outdoor recreation, and charming local communities, continue to attract families, couples, and solo travelers looking for a relaxing escape.
The top ten best beach towns in the South are:
- St. Simons Island, GA
- Gulf Shores/Orange Beach, AL
- Hilton Head Island, SC
- Tybee Island, GA
- Jekyll Island, GA
- Sanibel Island, FL
- St. Augustine Beach, FL
- Myrtle Beach, SC
- Fairhope, AL
- Fernandina Beach, FL
With a focus on scenic beauty, relaxation, and waterfront activities, these beach towns offer a diverse range of vacation experiences, from family-friendly resorts to hidden island retreats.
Southern Cuisine and Hospitality Take Center Stage
Food and hospitality have always been at the heart of Southern travel, and this year’s awards highlighted the region’s top restaurants and barbecue joints.
The Best Barbecue Joints in the South, ranked by state, feature legendary names such as Franklin Barbecue in Austin, TX, and Lewis Barbecue in Charleston, SC. These establishments continue to draw travelers from across the country, eager to experience authentic Southern flavors.
Additionally, Southern Living’s editors have selected:
- Restaurant of the Year: Lost Isle, Johns Island, SC
- Vacation of the Year: Outer Banks, NC
- Best New Hotels in the South: A curated list of emerging boutique and luxury hotels
These selections reflect the region’s culinary excellence and hospitality, making them key attractions for foodies and luxury travelers alike.
The Growing Influence of Regional Tourism Rankings
Industry analysts suggest that regional rankings such as the South’s Best Awards influence traveler decision-making and local tourism economies. As travelers increasingly seek authentic experiences, award-winning destinations and businesses benefit from increased visibility, bookings, and economic growth.
Some of the key takeaways from this year’s rankings include:
- The continued dominance of Charleston as the South’s premier travel destination
- The rise of emerging travel hubs like Tampa, Annapolis, and Chattanooga
- The growing popularity of small-town beach destinations
- A strong emphasis on Southern cuisine as a key driver of tourism
By showcasing both established and emerging travel hotspots, the 2025 South’s Best Awards provide a comprehensive guide for travelers looking to explore the South’s rich culture, scenic landscapes, and culinary heritage.
Looking Ahead: The Future of Southern Travel
As the Southern travel industry continues to grow, travelers can expect even more diversity in vacation offerings. With the increasing demand for boutique hotels, immersive culinary experiences, and off-the-beaten-path destinations, the South’s Best Awards will likely continue to shape travel trends for years to come.
By recognizing the best cities, beaches, and accommodations, Southern Living’s annual survey helps highlight the vibrant culture and hospitality that define the Southern travel experience.
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