From May 27 to 29, 2025, Shanghai will host ITB China, the leading B2B travel trade exhibition dedicated to China’s outbound tourism market.

This high-impact event is a premier platform for global travel suppliers, tour operators, and travel agencies to engage with one of the fastest-growing travel economies in the world.

ITB China 2025 will feature three days of intensive networking opportunities, pre-arranged B2B meetings, and a dynamic conference program offering industry insights and trends.

Exclusive Business Opportunities at the Europe Pavilion

The European Travel Commission (ETC) is offering co-exhibitors the chance to be part of the exclusive Europe Pavilion, providing access to top-tier Chinese buyers and thousands of trade visitors.

This high-traffic exhibition space is designed to maximize business exposure and sales opportunities for travel companies looking to expand into the Chinese market.

Comprehensive Co-Exhibitor Benefits

Participants at the Europe Pavilion will receive a comprehensive exhibitor package, which includes:

• Prime 9 sqm branded meeting space in a high-visibility location
• One-on-one pre-arranged appointments with selected hosted buyers, managed by event organizers
• Company listing in the ITB China Show Catalogue (print and online)
• Two exhibitor badges for full access to the event
• Entry to all common areas for networking and business interactions
• Carbon offset initiatives to promote sustainable participation

Registration and Pricing for ITB China 2025

To exhibit at the Europe Pavilion, businesses must register by March 28, 2025. The participation fees are structured as follows:

• ETC Members: €4,980
• Non-ETC Members: €5,470

Why Exhibit at ITB China 2025?

As China’s leading travel trade show, ITB China 2025 is the gateway for global travel businesses to tap into one of the world’s most lucrative outbound tourism markets.

With a strong focus on networking, innovation, and business expansion, this event is a must-attend for industry leaders looking to establish or expand their presence in China.

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