Victoria is making a game-changing investment in Ballarat’s sports and entertainment landscape, with a major transformation of the Ballarat Major Events Precinct now in motion. Backed by the Allan Labor Government, this ambitious redevelopment is set to redefine the region’s sporting infrastructure, elevate fan experiences, and create lasting economic benefits.

A Bold Upgrade for Mars Stadium and Community Sports

One of the biggest highlights of the project is the revamp of Mars Stadium, which will see an additional 5,000 permanent seats, boosting its total seated capacity to 10,000. This expansion will be complemented by enhanced amenities, expanded food and beverage options, and improved accessibility, ensuring a world-class experience for spectators and visitors alike.

Beyond the stadium, the redevelopment extends to a brand-new athletics track and pavilion on the former Ballarat Showgrounds site. Designed to meet modern sporting standards, the facility will feature state-of-the-art lighting, landscaped surroundings, and storage areas, catering to both elite athletes and grassroots sports programs.

The precinct will also undergo significant accessibility improvements, making it easier for individuals with mobility challenges to enjoy events without restrictions.

A Win for Local Jobs, Tourism, and Community Engagement

As a key venue for Western Bulldogs’ AFL and AFLW matches, Mars Stadium will continue to host major sporting events throughout 2025. While standing areas will be temporarily unavailable during construction, all 5,042 existing seats will remain open to football fans, ensuring the venue remains an active part of the local sports scene.

This redevelopment isn’t just about sports—it’s about driving economic growth, supporting local businesses, and creating job opportunities. With an influx of visitors expected for future events, Ballarat’s hospitality, retail, and tourism sectors stand to benefit significantly. The project is set for completion by late 2026, delivering long-term advantages for the region.

Building a Stronger Regional Victoria

The Allan Labor Government’s commitment to regional development is reflected in its record $45 billion investment over the past decade, aimed at enhancing infrastructure, boosting employment, and improving liveability in communities across Victoria.

Alongside the Major Events Precinct transformation, Ballarat is also receiving a $5 million upgrade to Frank Bourke Oval, supported by the Council Support Package. This additional investment reinforces the government’s focus on providing top-tier sporting facilities that serve both athletes and local residents.

With these transformative projects in motion, Ballarat is on track to becoming a premier sporting and events hub, offering cutting-edge facilities and an unmatched experience for athletes, fans, and the broader community. This redevelopment ensures the city remains at the forefront of regional Victoria’s sports and tourism sectors for generations to come.

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