The Australian Fashion Council (AFC) is excited to welcome Shark Beauty as the Presenting Partner for AFC Australian Fashion Week 2025, the top fashion event in the country. This collaboration marks a new chapter for AFC Australian Fashion Week, enhanced by Shark Beauty’s dedication to innovation, creativity, and self-expression within the Australian fashion scene.

As a pioneer in cutting-edge hair styling technology, Shark Beauty’s involvement highlights the deep link between beauty and fashion, emphasizing individuality and personal flair. “Partnering with AFC Australian Fashion Week is a privilege as it supports the gifted designers who are shaping the future of fashion and beauty in Australia. At Shark Beauty, we champion ‘For All Hairkind,’ celebrating the unique and varied aspects of hair in every form – because style knows no limits. This partnership is a celebration of innovation, creativity, and how transformative hair can be as a form of self-expression,” stated Aby Shukla, SharkNinja’s Managing Director for ANZ.

“This marks a defining moment for the Australian fashion industry. With Shark Beauty as our Presenting Partner and Destination NSW’s strategic support, we are reinforcing AFC Australian Fashion Week’s status as an industry-first initiative, driven by both international and domestic buyers and media. These partnerships are instrumental in ensuring AFC Australian Fashion Week’s success and its role in driving the industry forward, reinforcing our position on the global stage,” said AFC Australian Fashion Week CEO, Kellie Hush.

AFC Australian Fashion Week proudly receives support from the NSW Government’s tourism and major events agency, Destination NSW.

John Graham, Minister for the Arts, Jobs and Tourism, commented, “Lights, camera… sponsor! It’s fantastic to have Shark Beauty stepping in as the presenting partner for Australian Fashion Week. The NSW Government looks forward to the new direction Australian Fashion Week is headed with its refreshed approach, and securing a commercial sponsor is a solid endorsement for the future of this critical event.”

This announcement aligns with the unveiling of a new brand identity for AFC Australian Fashion Week, crafted by Smile Agency. The design features a dynamic brand world with an expanding runway, a nod to the ever-changing fashion industry and ensuring that the essence of designers, fashion, and creativity remain central to the mission of AFC Australian Fashion Week.

Delegate Registrations Now Open

We invite industry professionals, buyers, media, volunteers, and photographers to secure their spots at AFC Australian Fashion Week by registering on the official website. Join an event that bridges Australian designers with international markets, offering exclusive opportunities to experience runway shows, panel discussions, and networking events.

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