As India emerges as one of the fastest-growing markets for premium wines and spirits, Cellar 33 is leading the charge in this transformative shift. Established in 2023 by Amrita Singh and Mattia Antonio Cianca, Cellar 33 is an international export and marketing agency based in Bordeaux, with a strategic focus on expanding its footprint in the Indian market. Specialising in curating and promoting an exclusive range of Champagne, wines, and spirits, the agency caters to the evolving tastes of India’s discerning consumers.

With a strong emphasis on brand development, Cellar 33 has positioned itself as a trusted partner in the export, marketing, and communication of premium beverages. The agency’s expertise lies in building robust business networks and offering strategic branding solutions that resonate with India’s growing demand for luxury and authenticity. The agency’s impressive track record includes active participation in prestigious exhibitions such as Vinexpo 2022 (Mumbai & Delhi) and ProWine India 2023 and 2024, further solidifying its reputation as a key player in the industry.

India’s Growing Market Potential

India’s wine and spirits market is set for substantial growth, fuelled by a young, affluent population and a cultural shift toward premiumisation. Industry insights suggest that India will become one of the key growth drivers for the global wine and spirits industry by 2024 and beyond. With rising disposable incomes, increasing urbanisation, and a growing appreciation for fine beverages, the Indian market offers unparalleled opportunities for premium brands.

Cellar 33 is well-positioned to leverage this trend, offering a carefully curated portfolio that reflects the diversity and sophistication of the Indian market. From world-renowned Champagnes to artisanal spirits, the agency’s selections are tailored to meet the preferences of India’s evolving consumer base.

A Commitment to Excellence and Education

Cellar 33’s approach goes beyond mere distribution. The agency places a strong emphasis on education and innovation to enhance the premium beverage experience. By hosting globally recognised experts like Claude and Lydia Bourguignon and showcasing its exceptional portfolio at ProWine India 2024, Cellar 33 underscores its dedication to authenticity, craftsmanship, and the growth of India’s premium beverage culture.

Amrita Singh, Co-founder of Cellar 33, remarked, “India’s wine and spirits market is at an exciting inflection point. At Cellar 33, we are passionate about bringing the finest selections to this dynamic market. Our goal is to redefine the premium beverage experience by combining authenticity, expertise, and a deep understanding of Indian consumers.” 

Mattia Antonio Cianca, Co-founder of Cellar 33, added, “Our vision is to bridge the gap between global excellence and the Indian market. Through our curated portfolio and strategic initiatives, we aim to celebrate the artistry behind every bottle while setting new benchmarks in the industry. Cellar 33 is not just an agency; it’s a platform for innovation and education.” 

A Portfolio Curated for India

Cellar 33’s portfolio for India features a carefully curated selection of premium Champagnes, wines, and spirits, each chosen for its unique story and exceptional quality. Combining decades of branding expertise with in-depth knowledge of wine and sommellerie, the agency provides unparalleled insights and solutions to help elevate brands within India’s rapidly expanding wine and spirits market.

As India’s market continues to evolve, Cellar 33 remains dedicated to setting new benchmarks, enhancing the beverage landscape, and delivering unforgettable experiences to both its partners and consumers.

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