Hawaiian Airlines and Mana Up have officially launched their highly anticipated collaborative retail collection, showcasing an array of products crafted by nine talented Hawai‘i-based companies. This exclusive collection, which began rolling out in August 2024 to commemorate Hawaiian Airlines’ 95th anniversary, symbolizes a deep-rooted partnership that dates back to Mana Up’s founding in 2018. The initiative reinforces the shared mission of both organizations: bringing the essence of Hawai‘i to the world while supporting local entrepreneurship.

Celebrating Heritage and Local Creativity

Hawaiian Airlines has long been an advocate of local businesses and cultural storytelling. This latest collection continues that legacy by featuring products that pay homage to the airline’s heritage through distinctive flavors, scents, and vintage prints from its historical archives. Each item in the collection is crafted with care, reflecting the spirit of the islands and the stories of their creators.

A Curated Selection of Local Masterpieces

The collaborative collection highlights a unique assortment of products from nine esteemed Hawai‘i-based companies:

• ava + oliver – This brand offers a nostalgic lunch bag and silicone bib inspired by a print used on Hawaiian Airlines’ flight attendant uniforms from the 1970s. The vibrant retro motifs beautifully capture the airline’s rich historical journey.
• AVVA (Ambassadors with Aloha) – Bringing style to the collection, AVVA introduces a streetwear line that includes a sweatshirt, sweatpants, T-shirt, shorts, and hat. Each piece showcases the iconic 1970s Hawaiian Airlines logo, blending modern fashion with vintage charm.
• Bradley & Lily – Known for their simple yet elegant designs, Bradley & Lily presents postcards and notebooks featuring vintage Hawai‘i-inspired graphics. These nostalgic prints resonate with travelers, evoking fond memories of the islands.
• Jules + Gem Hawai‘i – This brand captures the aromatic essence of Hawai‘i with a puakenikeni and guava-scented candle, hand sanitizer, and car freshener, transporting users to the scenic landscapes of the islands.
• Hawaiian Rainforest Naturals – Designed to ease travel stress, this brand offers a Travel Easy essential oil roll-on blend and a hydrating Hibiscus Mist. These products are crafted with natural ingredients to provide a soothing travel experience.
• Pono Potions – Inspired by Hawaiian Airlines’ iconic POG cuplet, Pono Potions presents a beverage enhancer made with 100% real fruit purée, cane sugar, and fresh citrus juices, perfect for crafting delightful cocktails or mocktails.
• Surf Shack Puzzles – Featuring a limited-edition travel-themed retro postcard puzzle, this unique item serves as a fun and memorable way to send a “piece of paradise” to loved ones.
• Tag Aloha – This trendy collection of bucket hats, pareos, and beach towels showcases designs inspired by Pualani’s iconic hibiscus, celebrating the beloved symbol from 1973 to the present day.
• ua body – Introducing a three-pack amenity box featuring the new Hibiscus fragrance, ua body captures the bright, floral, and slightly sweet scent that honors Pualani and the spirit of Hawaiian hospitality.

A Partnership Rooted in Community and Growth

Since its inception in 2018, Mana Up has partnered with Hawaiian Airlines to uplift and promote Hawai‘i-based entrepreneurs. As the exclusive airline partner for the Mana Up business accelerator program, Hawaiian Airlines supports emerging local businesses by featuring select products in-flight and at various global pop-ups, including Aloha Market events in Tokyo, New York, and Los Angeles.

Through this collaboration, Hawaiian Airlines not only celebrates its 95th anniversary but also reinforces its commitment to the local community by showcasing authentic Hawaiian products on an international stage.

“As Hawai‘i’s  airline, we remain dedicated to celebrating local businesses and sharing their stories with the world,” said Alisa Onishi, director of brand and culture at Hawaiian Airlines. “Our partnership with Mana Up reflects this commitment, celebrating both our 95-year journey and the creativity and entrepreneurial spirit across our islands.”

Bringing Hawai‘i to the World

The launch of this exclusive retail collection is a testament to Hawaiian Airlines and Mana Up’s dedication to supporting local creativity, preserving cultural heritage, and sharing the unique spirit of Hawai‘i with the world. As the collection continues to inspire travelers and locals alike, it strengthens the bond between the community and the airline that has proudly represented Hawai‘i for nearly a century.

Experience the Collection

Travelers and customers can explore this special collection at select retail locations, on Hawaiian Airlines’ flights, and online. The collaboration continues to expand its reach, inviting global audiences to experience a touch of Hawai‘i wherever they are.

With each product crafted to tell a story, this collection celebrates the vibrant culture, creativity, and aloha spirit that defines Hawai‘i. As Hawaiian Airlines and Mana Up look forward to future collaborations, they remain united in their vision of bringing the heart of the islands to the world.

“We are excited to expand our partnership with Hawaiian Airlines through this unique collection,” said Meli James, Mana Up co-founder. “It’s incredible to have an iconic Hawai‘i-based company elevating local entrepreneurs, as their support is vital to a thriving local economy. This collaboration not only showcases Hawai‘i’s innovation to a global audience but also celebrates a major milestone for Hawaiian Airlines.”

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