Dubrovnik has once again been recognized as a premier destination for meetings and events, securing the esteemed Meetings Star Award in the ‘M’ category for destinations accommodating up to 1,200 participants. This accolade, presented during the Conventa trade show in Ljubljana, Slovenia, marks the 15th consecutive year that Dubrovnik has received this honor.
Meetings Star Award Overview
The Meetings Star Award, organized by Kongres Magazine, is a distinguished recognition within the meetings, incentives, conferences, and exhibitions (MICE) industry.
It evaluates destinations across Central and Southeastern Europe based on the Meeting Experience Index, which encompasses 75 stringent criteria. These criteria assess various aspects, including infrastructure quality, accessibility, and overall service excellence.
Dubrovnik’s Consistent Excellence
In the latest evaluation, Dubrovnik achieved a remarkable score of 4.39, underscoring its status as one of Europe’s most prominent meeting destinations.
The evaluation panel highlighted several factors contributing to Dubrovnik’s sustained success:
- Strategic Infrastructure Developments: Recent projects, such as comprehensive hotel renovations and the construction of the Pelješac Bridge, have significantly enhanced connectivity and accessibility to the region.
- Enhanced Air Connectivity: The introduction of new direct flight routes, particularly to the United States, has expanded Dubrovnik’s reach, making it more accessible to international event organizers and participants.
- Rich Cultural Heritage: Dubrovnik’s unique blend of historical significance and modern amenities offers an unparalleled experience for meeting attendees, combining professional facilities with cultural enrichment.
The panel’s official statement lauded Dubrovnik as an “undisputed leader in regional tourism,” often serving as the preferred choice for event organizers in this part of the world.
They further noted that “Dubrovnik ages like fine wine and surpasses the competition,” emphasizing the city’s continuous improvement and adaptability in the competitive MICE landscape.
Conventa Trade Show Highlights
The award ceremony took place in the Grand Hall of Cankarjev Dom in Ljubljana, attracting over 400 esteemed guests and top professionals from the European MICE industry.
Conventa, a pivotal event in the MICE sector, featured approximately 150 exhibitors and 180 buyers from 37 countries this year. The event serves as a vital platform for networking, knowledge exchange, and showcasing the latest trends and offerings in business tourism.
Dubrovnik’s Active Engagement
Beyond receiving the prestigious award, Dubrovnik actively participated in the Conventa trade show, highlighting its MICE capabilities to a diverse group of international buyers.
Representatives from the Dubrovnik Tourist Board’s Convention Bureau engaged in productive meetings with buyers from various countries, including Scandinavia, the United Kingdom, Germany, Canada, the United States, Mexico, and Turkey. These discussions primarily focused on incentive travel, with a particular emphasis on the importance of direct flight availability in destination selection.
Collaborative Efforts
The Croatian delegation at Conventa was robust, featuring participation from the Zagreb Convention Bureau, the Croatian National Tourist Board, Croatia Airlines, and Valamar Hotels & Resorts, among others.
This collective representation underscores Croatia’s commitment to promoting its diverse offerings in the business tourism sector and highlights the collaborative efforts to position the country as a leading MICE destination in New Europe.
Conclusion
Dubrovnik’s consistent recognition as the best meeting destination in its category is a testament to its unwavering dedication to excellence in the MICE industry.
The city’s strategic investments in infrastructure, commitment to enhancing accessibility, and rich cultural heritage continue to make it an attractive and reliable choice for event organizers worldwide.
As Dubrovnik continues to evolve and adapt to the dynamic needs of business tourism, it solidifies its position as a cornerstone destination in the global MICE landscape.
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