The world’s most prestigious hotel brands are set to take center stage at ITB Berlin 2024, the leading global travel trade show, from March 5–7, 2024, in Berlin, Germany. As the largest event in the international tourism industry, ITB Berlin gathers 190 represented countries, 100,000 attendees, 5,620 exhibitors, and 1,300 Buyers Circle members, making it the perfect platform for Hilton, Wyndham Hotels & Resorts, Hyatt Regency, Marriott International, Accor Hotels, Intercontinental, IHG Hotels, and Mandarin Oriental to showcase their latest advancements in hospitality, luxury, and sustainability.

With the next edition already scheduled for March 4–6, 2025, these hotel giants will use ITB Berlin 2024 to redefine the future of guest experiences, introducing next-level service innovations, cutting-edge technology, and eco-conscious initiatives to meet the evolving demands of global travelers.

Hospitality Giants Set to Redefine the Guest Experience

Hilton: Smart Technology and Sustainability

Hilton continues to lead the way with AI-powered personalization, contactless check-ins, and smart room innovations that elevate guest convenience. The brand’s commitment to sustainable hospitality will also be a major talking point, focusing on carbon-neutral stays and energy-efficient hotel operations that align with the industry’s sustainability goals.

Wyndham Hotels & Resorts: Affordable Luxury for Every Traveler

Wyndham will highlight its expansion strategy and guest loyalty innovations, reinforcing its mission to provide high-quality, affordable upscale accommodations. Whether for business travelers, extended stays, or leisure guests, Wyndham’s focus on accessibility and value-driven luxury remains a core pillar of its future growth.

Hyatt Regency: Wellness-Driven Luxury

Hyatt Regency will present a new era of hospitality centered on wellness and immersive experiences. From state-of-the-art spa facilities to mindfulness-focused travel experiences, Hyatt is prioritizing holistic well-being as a key component of the modern guest journey.

Marriott International: Exclusive Travel and Sustainability

At ITB Berlin, Marriott will highlight sustainable travel innovations, AI-powered guest interactions, and experiential luxury that cater to high-end travelers. The brand will also introduce its latest eco-friendly hotel initiatives and exclusive loyalty program perks that redefine personalized hospitality.

Accor Hotels: Lifestyle-Driven Hospitality

Accor will showcase how it’s reshaping hospitality through localized guest experiences, cutting-edge technology, and next-generation digital solutions. With a diverse portfolio ranging from ultra-luxury to boutique hotels, Accor is committed to sustainability and hyper-personalized services.

Intercontinental & IHG Hotels: Global Luxury with a Local Touch

IHG and its Intercontinental brand will emphasize tailored hospitality solutions that blend luxury with cultural authenticity. With an ever-expanding global footprint, IHG will reveal its newest hotel openings, advanced loyalty programs, and sustainability-driven projects.

Mandarin Oriental: Defining the Pinnacle of Luxury Hospitality

Mandarin Oriental, synonymous with elegance and refinement, will present its newest innovations in ultra-luxury hospitality, wellness tourism, and world-class dining. With a focus on personalized service and exceptional experiences, Mandarin Oriental remains a leader in high-end travel.

ITB Berlin 2024: The Heartbeat of Global Hospitality

More than just an exhibition, ITB Berlin is a powerhouse of innovation, networking, and thought leadership. It brings together the biggest names in travel and tourism, offering a platform for knowledge exchange, strategic partnerships, and industry-shaping discussions.

Esteemed speakers will headline the event, sharing insights on emerging hospitality trends and market innovations. Some of the industry leaders speaking at ITB Berlin 2024 include:

• Ole James Abel (Managing Director, Beckerbillett GmbH)
• Shabib Al Maamari (Managing Director, Visit Oman)
• Jassim Al Mahmoud (Director, Visit Qatar)
• Peter Altmann (Vice President Mobility & Travel Protection, Amadeus)
• Denitsa Arabadzhieva (Area Director, Central, Southern, and Eastern Europe, Singapore Tourism Board)

ITB Berlin 2025: Event Details & Official Host Country

Following this year’s event, ITB Berlin 2025 will take place from March 4–6, 2025, continuing its legacy as the premier global travel trade show.

Event Duration: Tuesday, 4 March – Thursday, 6 March 2025 | Daily 10 AM – 6 PM
Venue: Berlin ExpoCenter City, Messedamm 22, 14055 Berlin, Germany
Official Host Country 2025: Albania

ITB Berlin’s influence extends far beyond its annual event in Germany, with year-round engagement through its regional trade shows:

• ITB Asia (October, Singapore) – The premier event for the Asian travel market, featuring MICE Show Asia and Travel Tech Asia.
• ITB China (May, Shanghai) – A deep dive into the Chinese B2B travel market, fostering partnerships and business growth.
• ITB India (September, Mumbai) – A key event focusing on India and Southeast Asia’s booming travel industry.

A Glimpse Into the Future of ITB Berlin

With global travel trends constantly evolving, ITB Berlin remains at the forefront of shaping the hospitality industry’s future. The event’s next editions are scheduled as follows:

• 2025: March 4–6
• 2026: March 3–5
• 2027: March 9–11
• 2028: March 7–9
• 2029: March 6–8
• 2030: March 5–7
• 2031: March 4–6

As Hilton, Wyndham, Hyatt, Marriott, Accor, Intercontinental, IHG, and Mandarin Oriental take center stage at ITB Berlin 2024, expect trailblazing innovations, groundbreaking sustainability initiatives, and next-level guest experiences to define the future of global hospitality.

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