The ITB Berlin Convention 2025, taking place from March 4–6, 2025, at the Berlin Exhibition Centre, will serve as the ultimate platform for shaping the future of global tourism. With over 400 international experts and 200 sessions across 17 tracks, the convention will spotlight AI’s role in travel, sustainable tourism strategies, and market transformation.

The event will explore how artificial intelligence is revolutionizing customer experiences, digital transformation in hospitality and aviation, and the growing impact of climate change on tourism policies. Experts will also highlight niche travel trends, shifting customer demands, and the economic impact of evolving travel patterns.

To ensure global accessibility, all sessions will be live-streamed. As the travel industry undergoes rapid transition, ITB Berlin 2025 will provide actionable insights and strategies for businesses, destinations, and travel professionals navigating an increasingly dynamic market.

As the travel industry undergoes one of its most profound transitions, ITB Berlin Convention 2025 is set to deliver groundbreaking insights into the future of global tourism. Taking place from March 4–6, 2025, at the Berlin Exhibition Centre, the event will bring together over 400 international experts and thought leaders to tackle AI, digital transformation, sustainability, and shifting traveler demands under the theme “The Power of Transition Lives Here.”

With 200 sessions across 17 specialized tracks, the convention will serve as the premier platform for industry-defining discussions, addressing challenges and innovations that will shape the next decade of global travel.

AI, Digitalization, and Sustainability at the Forefront

The rapid integration of artificial intelligence in tourism operations will be a major focus, with experts analyzing its impact on personalized travel experiences, operational efficiency, and workforce dynamics. Meanwhile, discussions on digital transformation will highlight the role of automation, big data, and blockchain in reshaping hospitality, aviation, and destination marketing.

Sustainability remains central to the convention, with sessions examining how the travel industry can reduce carbon footprints, promote eco-friendly tourism, and meet growing consumer demand for responsible travel choices. As climate change accelerates, ITB Berlin 2025 will explore policy shifts, corporate responsibility, and innovative solutions driving a more sustainable tourism ecosystem.

New Traveler Demands and Evolving Market Niches

Changing consumer behaviors, shifting workplace dynamics, and the rise of specialized travel segments are pushing the industry to adapt at an unprecedented pace. ITB Berlin 2025 will examine how wellness tourism, digital nomadism, and cultural immersion experiences are redefining travel products. Experts will also discuss the growing influence of Gen Z and millennial travelers, who are demanding hyper-personalized, experience-driven journeys.

Live Streaming to Global Audiences

To maximize accessibility, ITB Berlin 2025 will live stream all sessions across four stages, ensuring global tourism professionals can engage with the convention’s key insights and thought leadership.