The Beverly Hills Conference & Visitors Bureau (BHCVB) has announced the “EAT. DONATE. LOVE.” initiative in response to the devastating wildfires that have impacted communities near Los Angeles. Scheduled to take place from February 9-15, 2025, this charitable campaign encourages both residents and visitors to dine at select Beverly Hills hotels, where a portion of restaurant and bar proceeds will be directed toward wildfire relief efforts. By blending hospitality with philanthropy, BHCVB aims to rally community support for those affected by the recent disasters.

During this special week, seven Beverly Hills hotels will participate in the initiative, contributing funds from over 20 restaurants and bars to support wildfire recovery. The campaign’s goal is to raise up to $175,000, which will be distributed among key organizations, including the Boys & Girls Club of Malibu, the Boys & Girls Club of Pasadena, and the California Community Foundation Wildfire Recovery Fund. These organizations play a vital role in providing relief, resources, and support for displaced families and individuals affected by the wildfires.

By launching “EAT. DONATE. LOVE.”, BHCVB highlights the power of the hospitality industry in times of crisis, showcasing the generosity of Beverly Hills’ world-class hotels. The initiative not only fosters a spirit of giving but also strengthens the bond between visitors, local businesses, and the greater Los Angeles community. As the city continues its recovery, this effort serves as a meaningful way to contribute while enjoying the luxury dining experiences that Beverly Hills is known for.

“As our neighbors face the daunting task of rebuilding in the months and years following these devastating wildfires, we wanted to come together as a community to do what we could to help,” says Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. “Through ‘EAT. DONATE. LOVE.,’ participating Beverly Hills hotels are working together to offer support in a meaningful way, turning our City’s love for exceptional dining into a force for good. What better week to show our love than Valentines Day week.”

The selection of hotels taking part features iconic properties such as The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, A Four Seasons Hotel, L’Ermitage Beverly Hills, The Maybourne Beverly Hills, The Peninsula Beverly Hills, and Waldorf Astoria Beverly Hills.

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