Top destinations from across the globe, including Malaysia, South Korea, Japan, and more, will showcase their tourism excellence at AIME 2025 in Melbourne, setting the stage for an unforgettable event.

The Asia Pacific Incentives and Meetings Event (AIME) has officially announced the theme and venue for its 2025 Welcome Event, set to take place on Monday, 10 February. Attendees will be transported to the Amalfi Coast with the exclusive AIMalfi FESTA, hosted at il Mercato Centrale in Melbourne.

Melbourne is home to the first il Mercato Centrale outside of Italy, joining renowned locations in Florence, Rome, Turin, and Milan. For one evening, this vibrant culinary hub will be transformed into an AIMalfi-inspired celebration, offering guests an immersive experience with Mediterranean flair.

With a blue, white, and yellow dress code reflecting the Amalfi Coast’s signature colors, over 2,000 guests will indulge in gourmet food and drinks from the interactive artisan market. The night promises exciting entertainment featuring special guest performers, ensuring an unforgettable experience for all attendees.

As a highly anticipated highlight of AIME, the Welcome Event serves as the official kickoff to the Asia Pacific region’s premier business events tradeshow. The event will host AIME’s Hosted Buyers, Exhibitors, Media Partners, and industry VIPs, while Visitor Buyers have the opportunity to join by upgrading their passes.

AIME Event Director Silke Calder expressed her excitement about unveiling the theme and venue ahead of the tradeshow’s 32nd edition, promising a spectacular start to the industry gathering.

“No AIME experience would be complete without our legendary Welcome Event,” she says.

“This year, we’re transporting attendees to the sun-drenched shores of the Amalfi Coast, with a night of Italian-inspired delights, captivating entertainment, and unforgettable moments. Get ready to say ‘Ciao Bella!’ to the AIMalfi FESTA!”

The Asia Pacific Incentives and Meetings Event (AIME) 2025 is set to take place from 10 to 12 February at the Melbourne Convention and Exhibition Centre (MCEC). Kicking off the highly anticipated tradeshow, the AIME Welcome Event will be held on Monday, 10 February, from 7 PM to 10 PM, at il Mercato Centrale in Melbourne.

Expressing enthusiasm for the upcoming celebration, il Mercato Centrale Managing Director, Gary Patikkis, shared that his team is eager to host AIME attendees and deliver a warm and unforgettable experience.

“We are honoured to host the AIME 2025 Welcome Event and extremely proud to be representing Victoria and Melbourne’s buzzing and innovative hospitality scene at the tradeshow,” he says.

“With il Mercato Centrale we have set out to create an immersive community hub where each experience, from single patrons to the big event groups, is tailored, authentic and enriching. We truly look forward to welcoming industry leaders from around the globe to discover our own vision of hospitality.”

Located in the heart of Melbourne’s CBD, il Mercato Centrale Melbourne spans an impressive 3,000 square meters, just a one-minute walk from Southern Cross Station. This dynamic venue seamlessly blends Italy’s rich culinary traditions with the energy of a modern hospitality destination, creating a one-of-a-kind marketplace experience. Designed to accommodate both intimate gatherings and large-scale corporate events, it offers versatile event spaces with the capacity to host over 2,000 guests, making it an ideal setting for bespoke private and business functions.

AIME 2025 is proud to welcome key destination partners from across the Asia Pacific region, including Business Events Sarawak, Busan Tourism Organization, Da Nang, Viet Nam, Destination Marlborough, Destination Vancouver, Hong Kong Tourism Board, Japan National Tourism Organization (JNTO), Korea Tourism Organization, Samoa Tourism Authority, Singapore Tourism Board, Tourism Central Australia, Tourism Fiji, and Tourism New Zealand. These partners will showcase their offerings and strengthen connections with global event professionals attending the tradeshow.

With its immersive theme, prime location, and support from leading tourism organizations, AIME 2025’s Welcome Event is set to deliver an unparalleled experience, setting the stage for a successful and dynamic three-day business event.

The post Malaysia, South Korea, Vietnam, England, Canada, Hong Kong, Japan, Samoa, Singapore, Australia, Fiji, and New Zealand to Showcase Their Tourism Excellence at AIME 2025 in Melbourne appeared first on Travel And Tour World.