AirAsia Philippines is taking travel fashion to the next level with its latest collaboration with American Tourister, a globally recognized luggage and lifestyle brand. This first-of-its-kind brand licensing partnership between AirAsia Brand Co. (ABC), the intellectual property and brand management arm of Capital A, and American Tourister marks a new era of stylish and functional travel gear for adventure seekers.

This strategic alliance is more than just a style upgrade—it’s a bold move to make travel both seamless and fashionable. By integrating premium design elements with practical functionality, the partnership enhances AirAsia’s influence in the travel industry while empowering travelers with high-quality accessories that reflect their wanderlust and vibrant lifestyle.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travellers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.” Capital A CEO Tony Fernandes said.

Introducing the FunSeeker Collection: Travel Meets Fashion
The collaboration has given rise to the FunSeeker Collection, an exclusive line of travel essentials that merge AirAsia’s adventurous spirit with American Tourister’s renowned craftsmanship. Designed for modern explorers, especially Gen Z and Millennials, this collection features eye-catching luggage and accessories built for durability, versatility, and standout aesthetics.

Signature design elements, such as AirAsia’s signature red-themed detailing and seat belt-inspired bag straps, make this collection instantly recognizable, reinforcing the airline’s commitment to innovation and travel accessibility.

Stylish, Durable, and Functional Travel Gear
The FunSeeker Collection caters to diverse travel needs with a selection of premium products, including:

Crossbody Bags – Compact yet stylish, priced at ₱6,250.00, perfect for carrying essentials on the go.
Cabin-Size Spinner Luggage (55CM) – Lightweight yet sturdy, available at ₱20,550.00, ideal for short trips.
Medium-Size Spinner Luggage (68CM) – Designed for longer journeys, priced at ₱22,550.00, offering ample storage with a sleek finish.
Where to Shop the FunSeeker Collection
Travelers in the Philippines can now get their hands on the FunSeeker Collection both online and in-store. The lineup is available through:

Online Platforms – American Tourister Philippines website, Shopee Mall, and LazMall.
Physical Stores – SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.
With this collaboration, AirAsia Philippines and American Tourister are setting a new standard in travel gear—blending fashion, function, and innovation to make every journey stylish and seamless. Whether jet-setting across the globe or embarking on local getaways, travelers can now pack with confidence and elevate their adventure in true FunSeeker style.

“We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit. ”  Ricky Isla, CEO of AirAsia Philippines.

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