How is India’s Tourism Recovering? International Arrivals Surge to Pre-Pandemic Levels, Economic Survey Reveals

In 2023, India witnessed a significant recovery in its tourism sector, as international tourist arrivals (ITAs) returned to pre-pandemic levels. The share of India’s ITAs in the global tourism market stood at 1.45%, reaffirming its position in the global tourism landscape. Furthermore, the tourism sector contributed 5% to the country’s GDP in the fiscal year 2023, regaining its previous standing. Notably, this sector also played a crucial role in employment, creating 7.6 crore jobs during the same period. India’s foreign exchange earnings from tourism reached $28 billion, positioning the country 14th worldwide in terms of tourism receipts, accounting for 1.8% of global receipts.

Growth in Domestic Tourism

Alongside the resurgence of international tourism, India’s domestic tourism sector has also seen remarkable growth. The government, through its Swadesh Darshan initiative, has been focused on enhancing domestic tourism infrastructure. As of 2023, 34 projects under the Swadesh Darshan scheme were approved, receiving a total funding allocation of Rs 793.2 crore. This initiative has been integral in promoting integrated development of tourism destinations across the country, with a focus on creating theme-based tourist circuits.

The Swadesh Darshan Scheme was revamped in 2022 and renamed Swadesh Darshan Scheme 2.0 (SD 2.0). The revised program is designed to focus on sustainable and responsible tourism development. This shift aligns with the government’s broader vision of preserving India’s natural and cultural heritage while ensuring that tourism development benefits local communities.

In line with the fiscal year 2025 budget, the government has approved 40 projects across 23 states. These projects, part of a broader effort to encourage capital investment, will be supported by interest-free loans for 50 years, amounting to Rs 3,295.8 crore. The aim of these investments is to establish iconic tourist destinations that meet global standards and foster international appeal. By enhancing tourism infrastructure and creating a robust framework for marketing these locations, the government hopes to solidify India’s position as a prime global travel destination.

Pilgrimage and Spiritual Tourism

An important facet of India’s domestic tourism push has been the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASHAD). This initiative focuses on the development of tourism infrastructure at significant pilgrimage sites and heritage cities across India. By improving facilities at these locations, the government aims to create an enriched experience for visitors and promote cultural tourism.

Bharat Gaurav Trains

In addition to the Swadesh Darshan and PRASHAD initiatives, the Indian government has introduced Bharat Gaurav trains. These trains are designed to be theme-based tourist circuit services, showcasing India’s rich cultural heritage and historical landmarks. As of 2023, a total of 325 Bharat Gaurav train trips have been operated, transporting 1.91 lakh tourists to various destinations. The service includes comprehensive tour packages, covering meals, accommodation, transport, sightseeing, and guided tours, providing a seamless experience for travelers.

Impact on the Travel Industry

The significant developments in both international and domestic tourism will likely have a transformative effect on India’s travel industry. The revitalization of international tourist arrivals, coupled with robust government initiatives aimed at improving domestic tourism infrastructure, is expected to boost both inbound and outbound tourism activities. The growth of tourism-related employment, alongside foreign exchange earnings, will support India’s overall economic recovery post-pandemic.

Additionally, the focus on sustainable tourism through projects like SD 2.0 and the enhancement of pilgrimage destinations will contribute to the diversification of India’s tourism offerings. Travelers will have access to more specialized and culturally enriched experiences, from historical sites to spiritual journeys, leading to increased tourist satisfaction and a growing reputation for India as a global tourism destination.

Bullet Points:

34 projects approved under Swadesh Darshan, funded with Rs 793.2 crore.
Swadesh Darshan Scheme 2.0 introduced in 2022 to focus on sustainable tourism.
40 projects approved with Rs 3,295.8 crore for capital investment to develop global standard tourist centers.
PRASHAD program focuses on enhancing infrastructure at pilgrimage sites.
325 Bharat Gaurav train trips completed, with 1.91 lakh tourists participating.

Global Effects on Travelers

India’s resurgence in the tourism sector, both domestic and international, will likely reverberate globally. The combination of improved infrastructure, government support for sustainable tourism, and innovative initiatives such as Bharat Gaurav trains will create unique and enriching travel experiences. Additionally, with increasing disposable income in global markets, more tourists are expected to explore India’s diverse offerings. The focus on creating iconic tourist centers and improving facilities at pilgrimage destinations is expected to attract not just Indian tourists but also travelers from across the world looking for authentic cultural and spiritual experiences.

For the global traveler, this growth in India’s tourism sector means increased opportunities for exploring India’s vast cultural, historical, and natural beauty. As the tourism infrastructure continues to improve and as India invests in developing high-quality tourist destinations, the country will become an even more attractive choice for international tourists.

The post How is India’s Tourism Recovering? International Arrivals Surge to Pre-Pandemic Levels, Economic Survey Reveals appeared first on Travel And Tour World.