Regina, Canada’s tourism is booming with a twenty-four percent rise in visitor spending in 2024, surpassing pre-pandemic levels and attracting major events.

Regina’s tourism sector is on an upward trajectory, with efforts underway to attract more large-scale events following a recent shift in management. The city is prioritizing strategies to enhance its appeal and drive visitor engagement.

A Tourism Regina report released last week highlighted a remarkable 24% increase in visitor spending during the first nine months of 2024 compared to the same period in 2023. This surge signals a strong recovery and growth in the industry.

Projections suggest that total visitor spending for 2024 will exceed $625 million, surpassing pre-pandemic levels. This milestone underscores Regina’s ability to draw travelers and host significant events.

Previously, the management of Regina’s tourism sector was overseen by the Regina Exhibition Association Limited (REAL). However, after a controversial rebranding, the responsibility was brought back under city administration to ensure better alignment with local objectives.

A key factor in the city’s tourism success is its ability to host major events. These range from sports tournaments to industry conferences and cultural festivals, which draw visitors from across Canada and beyond.

The Regina Hotel Association plays a crucial role in this effort, actively bidding for prestigious events and tournaments on behalf of the city. Their work helps bring in both economic benefits and increased exposure for Regina.

With a renewed focus on strategic event hosting and tourism management, Regina is positioning itself as a leading destination for visitors, setting the stage for continued growth in the years ahead.

The post Regina, Canada Sets Its Sights On Exponential Tourism Growth, Leveraging A Twenty-four Percent Surge In 2024 To Attract Elite Events appeared first on Travel And Tour World.